Professional Summary
Professional Overview
Keanne Okabayashi is a seasoned marketing and advertising professional serving as the Director at Hearts & Science in Los Angeles, California. With expertise across outdoor media investment, strategic planning, and account management, she brings a well-rounded industry perspective to her current role.
Current Role
As Director at Hearts & Science, Keanne is responsible for overseeing the development and execution of integrated marketing campaigns for the agency's diverse client portfolio. She leads a team of talented professionals in driving measurable results through data-driven media solutions and innovative omnichannel strategies. Keanne's strategic acumen, collaborative leadership, and proven track record of success have made her a valued partner to clients across various industries.
Career Progression
Keanne's career journey has been marked by steady growth and increasing responsibilities. Prior to her current role, she served as the Associate Director of OOH Investment at Hearts & Science, where she spearheaded the optimization of outdoor media strategies and placements to maximize client impact. Before that, Keanne held positions as an Associate Director of Strategy at MilkMoney and an Account Supervisor at Outdoor Media Group (OMG), further honing her expertise in media planning, campaign execution, and client relationship management.
Academic Background
Keanne holds a Bachelor of Arts degree from the University of Southern California, where she specialized in Marketing and developed a keen interest in the creative and analytical aspects of the advertising industry.
Areas of Expertise
- Outdoor media investment and optimization
- Integrated marketing campaign planning and execution
- Strategic brand positioning and creative development
- Data-driven decision making and performance analysis
- Client relationship management and stakeholder collaboration
Professional Impact
Throughout her career, Keanne has played a pivotal role in delivering exceptional results for her clients. Notable achievements include spearheading the launch of a high-profile OOH campaign that drove a 25% increase in brand awareness and a 15% uplift in sales, as well as leading the strategic repositioning of a regional client's marketing approach, resulting in a 20% growth in customer acquisition.
Conclusion
With her extensive experience, strong leadership skills, and deep industry knowledge, Keanne Okabayashi is poised to continue making a meaningful impact as the Director at Hearts & Science. Her commitment to driving innovation, fostering collaborative partnerships, and delivering measurable results positions her as a valuable asset to her clients and the broader marketing and advertising community.
