Keary Hanan

Digital Marketing Executive

Professional Overview
Keary Hanan is a seasoned digital marketing executive with over 20 years of experience driving innovation and revenue growth in the media and entertainment industry. As the Senior Vice President of Digital Marketing at MGM+, he leads a team of digital experts responsible for developing and executing comprehensive marketing strategies to elevate the brand's digital presence and drive subscriber acquisition and engagement.

Experience Summary

Current Role
As SVP of Digital Marketing at MGM+, Keary oversees the development and implementation of data-driven digital marketing campaigns across various platforms, including streaming, social media, and e-commerce. He collaborates closely with cross-functional teams to create seamless user experiences and maximize the impact of content distribution, digital advertising, and customer relationship management initiatives. Under his leadership, MGM+ has seen a significant increase in digital subscriber base and engagement, positioning the brand as a key player in the rapidly evolving streaming landscape.

Career Progression
Prior to his current role, Keary held various leadership positions in the media industry, including SVP of Digital Programming & Production at MGM+, where he oversaw the development and distribution of original digital content, and Executive Managing Editor at TV Guide Network, where he spearheaded the network's digital transformation. His diverse background in content production, digital programming, and marketing has equipped him with a unique understanding of the evolving media ecosystem and the ability to drive strategic initiatives that bridge the gap between traditional and digital platforms.

Academic Background
Keary holds a Bachelor of Arts degree in Journalism from the University of Florida, where he graduated cum laude. His academic achievements and strong foundation in journalism have been instrumental in shaping his approach to content creation and digital storytelling.

Areas of Expertise

• Digital marketing strategy and execution

• Streaming platform optimization and growth

• Data-driven audience segmentation and targeting

• Cross-platform content distribution and monetization

• Innovative digital advertising and e-commerce solutions

• Team leadership and digital transformation

Professional Impact
Throughout his career, Keary has demonstrated a track record of driving measurable results. At MGM+, he has been instrumental in developing and implementing digital marketing campaigns that have helped the brand achieve significant subscriber growth and increased customer lifetime value. His ability to leverage data and technology to deliver personalized experiences has been a key differentiator in the highly competitive streaming landscape.

Conclusion
With his extensive experience, strategic vision, and proven ability to drive digital transformation, Keary Hanan is a valuable asset to any organization seeking to elevate its digital presence and capitalize on the rapidly evolving media and entertainment industry. His commitment to innovation and data-driven decision-making makes him a trusted partner for C-suite executives and marketing leaders.