Kee Lee

Design Director Global

Kee Lee is an accomplished design professional with over a decade of experience in the luxury retail and beauty industries. As the Design Director Global at Bobbi Brown Cosmetics, he oversees the brand's creative vision, leading a team of designers to develop innovative and visually compelling marketing assets, product packaging, and digital experiences.

Professional Experience

Bobbi Brown Cosmetics | Design Director Global (2022 - Present)

• Responsible for leading the global design strategy and execution for Bobbi Brown Cosmetics, ensuring brand consistency and visual impact across all customer touchpoints

• Collaborates closely with cross-functional teams, including marketing, product development, and e-commerce, to create cohesive and impactful designs that drive brand engagement and sales

• Manages a team of designers, providing mentorship and guidance to foster their professional growth and enhance the overall design capabilities of the organization

LA MER | Art Director (2021 - 2022)

• Served as the lead art director for the prestigious LA MER brand, overseeing the design and production of all marketing materials, including print campaigns, digital assets, and in-store displays

• Spearheaded the development of a new brand visual identity, modernizing the look and feel while maintaining the brand's luxury positioning

• Partnered with the marketing team to conceptualize and execute creative campaigns that resonated with the target audience, resulting in a 12% increase in social media engagement

Bloomingdale's | Art Director (2019 - 2021)

• Acted as the creative lead for the Bloomingdale's in-house design team, responsible for developing visually captivating designs for product packaging, store displays, and digital platforms

• Collaborated with the visual merchandising team to create impactful in-store experiences that enhanced customer engagement and drove sales

• Played a key role in the successful launch of Bloomingdale's private label collections, contributing to a 15% year-over-year increase in private label revenue

Education

• Bachelor of Fine Arts in Graphic Design, Pratt Institute

Areas of Expertise

• Brand identity and visual language development

• Omnichannel design strategy and execution

• Creative team leadership and mentorship

• Conceptual and innovative design thinking

• Luxury retail and beauty industry knowledge

Professional Impact

• Recognized for driving design excellence and brand consistency across global markets, contributing to Bobbi Brown Cosmetics' continued growth and market leadership

• Demonstrated the ability to translate complex business objectives into visually engaging and emotionally resonant designs that captivate the target audience

• Proven track record of leading cross-functional teams to deliver impactful design solutions that drive measurable business results

Conclusion

Kee Lee is a versatile and strategic design leader with a proven track record of success in the luxury retail and beauty industries. His ability to blend creative vision with a deep understanding of business objectives makes him a valuable asset in driving brand growth and market differentiation. Kee is poised to continue his professional trajectory, leveraging his design expertise and industry knowledge to propel organizations to new heights of success.