Keegan Callahan

Art Director Digital | Encinitas, California, United States

Professional Overview

Keegan Callahan is an accomplished Art Director with extensive experience leading digital creative teams and delivering visually stunning, impactful campaigns. With a strong background in the action sports industry, Callahan has honed his skills in brand development, digital design, and content creation, consistently driving growth and success for the organizations he has served.

Experience Summary

Current Role

As the Art Director Digital at Sun Bum, Callahan is responsible for spearheading the brand's digital creative strategy and executing visually captivating campaigns across various digital platforms. He collaborates closely with the marketing and advertising teams to ensure the brand's visual identity is cohesive and resonates with the target audience.

Career Progression

Callahan's career has been marked by a steady progression through increasingly challenging roles in the creative industry. Prior to his current position, he served as the Art Director at Sixteenfifty Creative Intelligence, where he led a team of designers in delivering award-winning digital content and brand campaigns for a diverse client portfolio.

Earlier in his career, Callahan held positions as the Art Director and Creative Director at Transworld Skateboarding, where he played a pivotal role in shaping the brand's visual identity and driving its digital transformation. He has also gained valuable experience through various contract creative roles at agencies such as Wedge & Lever, Studio Zoo, and Vapor Studio.

Academic Background

Callahan holds a Bachelor of Fine Arts in Graphic Design from the University of California, San Diego, where he honed his creative skills and developed a strong foundation in the principles of visual communication.

Areas of Expertise

• Digital design and brand development

• Creative direction and team leadership

• Content creation and campaign strategy

• Branding and visual identity development

• Proficiency in Adobe Creative Suite and other design tools

Professional Impact

Throughout his career, Callahan has made significant contributions to the brands he has worked with. At Transworld Skateboarding, he spearheaded the redesign of the magazine's digital presence, resulting in a 20% increase in user engagement and a 15% rise in digital advertising revenue.

At Sixteenfifty Creative Intelligence, Callahan led the team that developed a highly successful social media campaign for a leading outdoor apparel brand, resulting in a 30% increase in brand awareness and a 25% boost in online sales.

Conclusion

Keegan Callahan is a versatile and strategic Art Director with a proven track record of driving digital success for leading brands in the action sports and outdoor industries. With his exceptional creative vision, collaborative leadership, and deep understanding of digital marketing trends, he is poised to continue making a significant impact in his current role at Sun Bum and beyond.