Keeley Mennie

Director of Retail Marketing

Professional Overview
Keeley Mennie is an accomplished marketing professional with extensive experience in retail, shopper, and brand marketing. As the Director of Retail Marketing at Liquid Death, she oversees the development and execution of strategic marketing campaigns that drive measurable results for the company's retail initiatives.

Experience Summary

Current Role
As the Director of Retail Marketing at Liquid Death, Keeley is responsible for leading the company's retail marketing strategy and execution. She works closely with the sales and operations teams to develop data-driven marketing plans that enhance brand visibility, increase product sales, and foster strong relationships with retail partners. Under her guidance, Liquid Death has achieved significant growth in its retail footprint and has become a recognized leader in the fast-moving consumer goods (FMCG) industry.

Career Progression
Prior to her current role, Keeley held various marketing positions at PepsiCo, where she honed her expertise in shopper marketing and brand management. As the Director of Shopper Marketing at GORGIE, she successfully led the development and implementation of innovative in-store campaigns that drove consumer engagement and sales. Keeley's diverse background, which also includes experience in partnership marketing and media sales, has equipped her with a well-rounded skill set that enables her to navigate the complexities of the retail landscape.

Academic Background
Keeley holds a Bachelor's degree in Marketing from the University of Michigan, where she graduated with honors. Her academic focus on consumer behavior and data analytics has proven invaluable in her professional career, allowing her to make data-driven decisions and develop highly effective marketing strategies.

Areas of Expertise

• Retail marketing strategy and execution

• Shopper marketing and in-store activation

• Brand management and product positioning

• Data analysis and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Liquid Death, Keeley has spearheaded several high-impact initiatives that have significantly contributed to the company's growth. She led the development of a groundbreaking retail marketing campaign that resulted in a 25% increase in product sales across key retail channels. Additionally, Keeley has been instrumental in forging strategic partnerships with major retailers, solidifying Liquid Death's position as a disruptive player in the beverage industry.

Conclusion
Keeley Mennie is a versatile and strategic marketing leader with a proven track record of driving success in the retail and FMCG sectors. Her expertise in crafting data-driven marketing strategies, coupled with her strong leadership skills, make her a valuable asset to Liquid Death as the company continues to expand its retail footprint and strengthen its brand presence.