Kees Oomen
Senior Director Growth - International Reactivations (Product and Marketing)
Utrecht, Utrecht, Netherlands
Professional Overview
Kees Oomen is an accomplished senior-level leader with extensive expertise in growth strategy, product development, and marketing optimization. He currently serves as the Senior Director of Growth - International Reactivations (Product and Marketing) at HelloFresh, where he is responsible for driving international expansion and reactivation initiatives through data-driven product and marketing initiatives.
Experience Summary
Current Role
As the Senior Director of Growth - International Reactivations (Product and Marketing) at HelloFresh, Kees leads a team focused on expanding the company's global footprint and reactivating international customer bases. He is instrumental in developing and executing growth strategies, overseeing the integration of new markets, and optimizing marketing campaigns to drive customer acquisition and retention.
Career Progression
Kees has a diverse background in the e-commerce and technology industries, having held several key roles at leading organizations. Prior to his current position, he served as the Senior Product Lead Growth at Shopify, where he spearheaded initiatives to enhance the platform's product offerings and user experience. Before that, he spent over three years at Booking.com, progressing from a Junior Product Manager to a Group Product Manager, where he played a crucial role in driving e-commerce and growth strategies.
Academic Background
Kees holds a degree in Business Administration from the University of Utrecht, where he specialized in marketing and entrepreneurship.
Areas of Expertise
- International growth strategy and expansion
- Product development and optimization
- Marketing campaign management and optimization
- Data-driven decision making and analytics
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Kees has demonstrated a track record of driving measurable results and industry impact. At Booking.com, he led initiatives that resulted in a significant increase in customer acquisition and improved conversion rates. At Shopify, he was instrumental in the development and launch of new product features that enhanced the platform's user experience and drove business growth.
Conclusion
Kees Oomen is a seasoned growth and marketing professional with a proven ability to develop and execute successful international expansion strategies. His deep understanding of product development, data analytics, and marketing optimization, combined with his strong leadership skills, make him a valuable asset in the fast-paced e-commerce and technology industries.
