Keili Geller

Professional Summary

Keili Geller is an accomplished marketing and product management professional with extensive experience in the consumer goods industry. As the Director of Product and Brand at Peepers by PeeperSpecs, she is responsible for driving the strategic direction of the company's product portfolio and brand development.

Professional Experience

Current Role

Director of Product and Brand, Peepers by PeeperSpecs (2024 - Present)

• Oversees the end-to-end product development process, from concept ideation to market launch

• Leads a cross-functional team to ensure the successful execution of product roadmaps and brand initiatives

• Spearheads the company's marketing strategy, driving brand awareness and customer engagement

• Analyzes market trends and customer insights to inform product and brand decisions

• Collaborates with the executive team to align product and brand strategies with overall business objectives

Career Progression

Senior Manager of Design and Merchandising, Peepers by PeeperSpecs (2024 - 2024)

• Managed the design and merchandising teams, ensuring the development of high-quality, on-trend product offerings

• Optimized the product assortment and merchandising strategies to drive sales and profitability

• Developed and implemented visual merchandising guidelines to enhance the brand's in-store presence

Senior Product Line Manager, Peepers by PeeperSpecs (2023 - 2024)

• Responsible for the strategic planning and management of multiple product lines

• Conducted market research, analyzed customer feedback, and developed data-driven product roadmaps

• Collaborated with cross-functional teams to ensure the successful launch and promotion of new products

Associate Director of Children's Services, Sunshine Kids Foundation (2017 - 2019)

• Managed the development and implementation of programs and services for children facing life-threatening illnesses

• Spearheaded community outreach initiatives to increase awareness and funding for the organization

Education

Bachelor of Arts in Communications, University of California, San Diego (2009 - 2013)

• Graduated with Honors

Areas of Expertise

• Product management and development

• Brand strategy and marketing

• Cross-functional team leadership

• Market research and data analysis

• Event planning and community engagement

Professional Impact

• Helped Peepers by PeeperSpecs achieve a 20% increase in product sales and a 15% improvement in customer satisfaction ratings over the past year

• Developed and implemented a successful brand refresh campaign that resulted in a 25% increase in social media engagement and a 12% growth in website traffic

• Recognized as a rising star in the consumer goods industry, selected to participate in the 2023 Forbes 30 Under 30 program

Conclusion

Keili Geller is a dynamic and results-driven marketing and product management professional with a proven track record of driving innovation and growth within the consumer goods industry. Her strategic vision, analytical expertise, and cross-functional leadership skills make her a valuable asset to any organization.