Professional Summary
Professional Overview
Keira Penney is an experienced Social Media Manager with a strong background in digital marketing and community engagement. She specializes in developing and executing successful social media strategies to drive brand awareness, engagement, and conversions for her clients.
Experience Summary
Current Role
Keira currently serves as the Social Media Manager at Great Influence, where she is responsible for managing the company's social media presence across multiple platforms. In this role, she develops and implements comprehensive social media strategies, creates engaging content, and leverages data-driven insights to optimize campaign performance. Keira's expertise in social media marketing has enabled her to consistently deliver measurable results for her clients.
Career Progression
Prior to her current role, Keira held various positions within the marketing and communications industry, including Head of Creative and Social Media Manager at Girls in Marketing. In these roles, she honed her skills in content creation, community management, and social media analytics, while also leading a team of creatives to deliver high-impact campaigns. Keira's progressive experience has allowed her to develop a well-rounded understanding of the digital marketing landscape.
Academic Background
Keira holds a Bachelor's degree in Marketing from the University of Manchester, where she graduated with distinction. Her academic studies focused on digital marketing, consumer behavior, and strategic brand management, providing a solid foundation for her professional career.
Areas of Expertise
- Social media strategy and content creation
- Community management and engagement
- Data analysis and performance optimization
- Graphic design and visual content development
- Campaign planning and execution
- Collaboration with cross-functional teams
Professional Impact
During her tenure at Girls in Marketing, Keira successfully grew the company's social media following by 35% and increased engagement rates by 28%. She also spearheaded the development of a highly successful influencer marketing campaign that generated a 15% increase in website traffic and a 12% boost in lead generation.
Conclusion
With a proven track record of driving social media success, Keira Penney is a dedicated and results-oriented professional committed to helping her clients achieve their digital marketing objectives. Her expertise in creating and implementing impactful social media strategies, coupled with her ability to collaborate effectively with cross-functional teams, make her a valuable asset in the digital marketing industry.
