KP

Keira Penney

Keira Penney


Social Media Manager | United Kingdom

Professional Overview


Keira Penney is a seasoned social media professional with a proven track record of driving digital engagement and brand growth. As a Social Media Manager, she leverages her expertise in content creation, community management, and campaign strategy to elevate her clients' online presence and achieve measurable results.

Experience Summary



Current Role


Social Media Manager, Great Influence (2024-07-01 to Present)
  • Responsible for developing and executing comprehensive social media strategies to promote client brands and increase online visibility

  • Oversee the creation and curation of high-performing content across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn

  • Monitor social media analytics, identify trends and insights, and implement data-driven optimizations to improve campaign performance

  • Collaborate with cross-functional teams to align social media initiatives with broader marketing and brand objectives

  • Serve as a subject matter expert, providing strategic guidance and recommendations to ensure clients achieve their social media goals


Career Progression


Head of Creative, Girls in Marketing (2024-01-01 to 2024-07-01)
  • Managed a team of designers and content creators to conceptualize and produce visually engaging social media content

  • Spearheaded the development of a comprehensive content calendar and editorial strategy to maintain a consistent brand voice across all platforms

  • Analyzed platform analytics and user engagement metrics to inform content optimization and guide future creative direction


Social Media Manager, Girls in Marketing (2023-01-01 to 2024-01-01)
  • Developed and executed social media campaigns to promote Girls in Marketing's products and services, driving a 25% increase in online engagement

  • Collaborated with the marketing team to create and curate compelling content that resonated with the target audience

  • Monitored platform performance, identified areas for improvement, and implemented strategies to enhance the brand's social media presence


Marketing and Community Engagement Assistant, Girls in Marketing (2022-01-01 to 2023-01-01)
  • Assisted with the planning and execution of social media campaigns, content creation, and community management

  • Contributed to the development of social media strategies and provided recommendations for best practices

  • Demonstrated a strong understanding of social media trends, platform algorithms, and audience behaviors


Academic Background


Bachelor of Arts in Marketing Communications, University of Manchester (2018-2021)
  • Graduated with First Class Honours

  • Specialized in digital marketing, social media strategy, and content creation


Areas of Expertise


  • Social media strategy and campaign management

  • Content creation and curation for multiple platforms

  • Community management and audience engagement

  • Data analysis and performance optimization

  • Collaboration with cross-functional teams

  • Project management and strategic planning


Professional Impact


  • Drove a 30% increase in social media engagement and a 20% growth in audience size for a leading marketing agency

  • Conceptualized and executed a highly successful social media campaign that resulted in a 40% boost in website traffic and a 15% increase in lead generation

  • Recognized as a subject matter expert within the social media marketing industry, frequently invited to speak at industry events and conferences


Conclusion


With her extensive experience in social media management and her passion for developing innovative digital strategies, Keira Penney is poised to continue making a significant impact in the industry. She is committed to leveraging her expertise to help clients achieve their online goals and elevate their brand presence in the digital landscape.