Keisha Dixon
Professional Summary
Professional Overview
Keisha Dixon is an accomplished Executive Director with extensive expertise in experiential marketing and event management. She has a proven track record of driving impactful and engaging experiences that elevate brand visibility and customer engagement.
Experience Summary
Current Role
As the Executive Director of Experiential at Walton Isaacson, Keisha is responsible for leading the strategic development and execution of immersive, customer-centric experiences. She oversees a team of experienced professionals to conceptualize, plan, and deliver innovative activations that align with her clients' marketing objectives and resonate with their target audiences.
Career Progression
Prior to her current role, Keisha held progressively responsible positions within Walton Isaacson, including Director of Experiential Activations and Associate Director of Experiential Marketing. She has honed her skills in event management, sponsorship activation, and experiential marketing, having also served as the Director of Events and Partnerships at Dynamic Events, Inc. and the Executive Director of the Atlanta Office at Elms Entertainment.
Keisha's early career includes roles as a Marketing Consultant at The Rideaux Group and a Sponsorship Accounts Manager at Black Enterprise Magazine, where she developed a deep understanding of brand partnerships and client relations.
Academic Background
Keisha holds a Bachelor's degree in Marketing from Eastern Michigan University and a Master of Business Administration in Marketing from the University of Phoenix. She has continued to enhance her expertise through various industry certifications and professional development programs.
Areas of Expertise
- Experiential marketing strategy and execution
- Event planning and management
- Sponsorship activation and partnership management
- Brand activation and customer engagement
- Team leadership and project management
- Data-driven decision making and performance optimization
Professional Impact
Throughout her career, Keisha has spearheaded numerous award-winning experiential campaigns that have driven significant brand awareness, customer engagement, and measurable business results for her clients. Her innovative approach and collaborative leadership style have earned her recognition as a respected industry thought leader.
Conclusion
With her extensive experience, strategic vision, and passion for creating unforgettable experiences, Keisha Dixon is poised to continue making a lasting impact in the experiential marketing industry. Her commitment to delivering exceptional results and her ability to build strong relationships with clients and partners make her a valuable asset to any organization.
