Keith Agabob
VP Digital Product, Major League Soccer
New York, NY, United States
Professional Overview
Keith Agabob is an accomplished digital product leader with over 20 years of experience driving innovation and growth across the media and telecommunications industries. As the VP of Digital Product at Major League Soccer, he is responsible for overseeing the strategic development and execution of the league's digital product initiatives, including its mobile applications, streaming platforms, and fan engagement tools.
Experience Summary
Current Role
Keith has served as the VP of Digital Product at Major League Soccer since September 2024. In this role, he leads a team of product managers, designers, and engineers to create seamless, user-centric digital experiences that enhance fan engagement and drive revenue growth for the league. Under his leadership, MLS has seen a significant increase in digital viewership and user adoption across its various platforms.
Career Progression
Prior to joining MLS, Keith held several senior product roles at leading media and telecommunications companies. He served as the SVP of Product at Altice USA, where he was responsible for overseeing the development and launch of innovative video, broadband, and mobile solutions. Before that, he held various product management positions at Cablevision, including VP of Video Product Development and VP of Optimum Product Development, where he played a key role in the company's digital transformation.
Earlier in his career, Keith held roles in product management and business process improvement at Comedy Central and the Excite Network, respectively. His diverse experience and deep understanding of the media and technology landscape have made him a respected thought leader in the industry.
Academic Background
Keith holds a Bachelor's degree in Business Administration from the University of British Columbia and an MBA from the NYU Stern School of Business.
Areas of Expertise
- Digital product strategy and development
- User experience design and optimization
- Agile project management and cross-functional collaboration
- Data-driven decision making and performance analysis
- Strategic planning and business growth initiatives
Professional Impact
Throughout his career, Keith has demonstrated a track record of driving successful digital initiatives that have had a significant impact on the organizations he has served. At Altice USA, he led the development and launch of the company's Optimum TV app, which became a top-rated streaming platform and contributed to a significant increase in customer retention and satisfaction.
At MLS, Keith has overseen the implementation of a comprehensive digital transformation strategy, which has resulted in the league's digital platforms experiencing record-breaking viewership and engagement levels. He has also spearheaded the development of innovative fan-centric features, such as interactive match-day experiences and personalized content recommendations, that have helped to deepen the league's connection with its growing global fanbase.
Conclusion
With his extensive experience, strategic vision, and proven track record of driving digital innovation, Keith Agabob is poised to continue making a significant impact on the media and sports industries. As the VP of Digital Product at Major League Soccer, he is well-equipped to lead the league's digital transformation and deliver exceptional experiences that engage and captivate fans worldwide.
