Professional Summary

Professional Overview

Keith Gill is an experienced marketing professional with a diverse background in demand generation, digital marketing, and marketing operations. Currently serving as a Fractional Marketing Director, he brings a wealth of expertise in developing and executing data-driven marketing strategies to drive business growth.

Experience Summary

Current Roles

As a Fractional Marketing Director at Fractional Growth Marketing, Keith is responsible for providing strategic marketing guidance and hands-on execution support to a portfolio of clients. He also serves as an Advisor for Demand Generation at Truth in IT and as a Demand Generation Associate Member at Pavilion, where he shares his insights and expertise with other industry professionals.

Career Progression

Prior to his current roles, Keith held various marketing leadership positions, including Head of Marketing at LeadGenius, where he led the development and implementation of the company's demand generation and lead nurturing programs. He has also held roles as an Online Conversion Optimization Manager at Watermark Retirement Communities, a Digital Marketing Manager at Growers Network, and a Digital Marketing Specialist at Automatit, Inc., where he specialized in SEO, analytics, and conversion rate optimization.

Throughout his career, Keith has demonstrated a strong track record of driving measurable results, such as increasing website traffic, improving lead conversion rates, and optimizing marketing campaigns for maximum impact. He has also contributed as a freelance writer, sharing his insights on digital marketing and growth strategies with publications like HuffPost.

Academic Background

Keith holds a Bachelor's degree in Business Administration from the University of Arizona, where he specialized in Marketing and Management Information Systems.

Areas of Expertise

• Demand generation and lead nurturing

• Digital marketing strategy and execution

• Search engine optimization (SEO) and analytics

• Conversion rate optimization (CRO)

• Marketing operations and automation

• Cross-functional collaboration and team leadership

Professional Impact

During his tenure at LeadGenius, Keith spearheaded the implementation of a new lead scoring and nurturing system, resulting in a 23% increase in marketing-qualified leads and a 17% improvement in sales conversion rates. He has also successfully launched and optimized various digital marketing campaigns for clients, consistently exceeding performance targets and driving tangible business growth.

Conclusion

With his extensive experience, strategic mindset, and proven track record of success, Keith Gill is a valuable asset to any organization seeking to amplify its marketing efforts and drive sustainable business growth. As a Fractional Marketing Director, he is dedicated to helping clients achieve their marketing objectives and stay ahead of the curve in an ever-evolving digital landscape.