Keith Griffin

Vice President, Ad Sales & Partnerships

Professional Overview
Keith Griffin is an accomplished advertising and partnerships executive with over a decade of experience in the media and technology industries. As the Vice President of Ad Sales & Partnerships at NBCUniversal, he leverages his deep industry expertise to drive strategic growth initiatives and foster meaningful collaborations with clients and partners.

Experience Summary

Current Role
In his current role, Keith is responsible for leading a team of sales and partnership professionals to deliver innovative advertising solutions and foster strong client relationships. He works closely with cross-functional stakeholders to develop and execute integrated marketing strategies that maximize revenue and audience engagement for NBCUniversal's portfolio of media assets.

Under Keith's leadership, the Ad Sales & Partnerships team has consistently exceeded revenue targets and expanded the company's client base across key verticals. He has played a pivotal role in securing high-profile brand partnerships and spearheading the integration of emerging technologies, such as advanced analytics and programmatic platforms, to enhance the effectiveness of NBCUniversal's advertising offerings.

Career Progression
Prior to his current role, Keith held various positions at NBCUniversal, including Account Director and Account Executive, where he demonstrated his ability to build strong client relationships, negotiate complex deals, and drive measurable results. Before joining NBCUniversal, he gained valuable experience in the advertising industry, serving as a Client Partner and Mobile Account Manager at Verizon Media (formerly Millennial Media).

Keith's career trajectory reflects his continual growth and progression within the media and advertising landscape. He has consistently delivered exceptional performance, earning promotions and taking on increased responsibilities over the course of his career.

Academic Background
Keith holds a Bachelor of Science degree in Finance from the University of Maryland, where he graduated with honors.

Areas of Expertise

• Advertising sales and partnerships

• Integrated marketing strategy

• Media and technology industry knowledge

• Client relationship management

• Negotiation and deal-making

• Data analytics and performance optimization

• Team leadership and talent development

Professional Impact
Throughout his career, Keith has played a key role in driving significant revenue growth and market share expansion for the organizations he has served. He has spearheaded the development and execution of innovative advertising solutions that have resulted in improved campaign performance and increased client satisfaction.

Keith's industry expertise and strategic vision have been instrumental in securing high-value brand partnerships and expanding NBCUniversal's presence in emerging media and technology segments. He is widely recognized as a thought leader within the advertising industry, frequently speaking at industry events and contributing to industry publications.

Conclusion
With his extensive experience, proven track record of success, and unwavering commitment to driving excellence, Keith Griffin is poised to continue making a significant impact in the media and advertising industry. As the Vice President of Ad Sales & Partnerships at NBCUniversal, he is well-equipped to navigate the evolving landscape and deliver innovative solutions that create value for his clients and the organization.