Keith Lui, SVP Commercial and Medical Affairs
Professional Overview
Keith Lui is an experienced pharmaceutical and biotechnology executive with a strong track record in commercial and medical affairs leadership. As the Senior Vice President of Commercial and Medical Affairs at ORIC Pharmaceuticals, he is responsible for driving the company's commercial strategy, marketing, and medical field engagement efforts.
Experience Summary
Current Role
As the SVP of Commercial and Medical Affairs at ORIC Pharmaceuticals, Keith is instrumental in guiding the company's commercial and medical affairs functions. He is responsible for developing and executing the commercial strategy, overseeing marketing and sales initiatives, and ensuring effective medical field engagement and support. Under his leadership, ORIC has made significant strides in positioning its pipeline of innovative oncology therapeutics for market success.
Career Progression
Prior to his current role, Keith held senior leadership positions at prominent pharmaceutical and biotechnology companies. He served as the Senior Vice President, Business Development, Commercial, and Medical Affairs at DURECT Corporation, where he played a pivotal role in shaping the company's commercial operations and strategic partnerships. Earlier, he was the Senior Vice President and Head of North America Commercial at Oncopeptides AB, where he led the successful launch and commercialization of a novel oncology product.
Throughout his career, Keith has demonstrated a strong understanding of the pharmaceutical and biotechnology industries, with a particular focus on commercial strategy, market access, and medical affairs. His extensive experience and strategic insights have enabled him to drive the growth and commercial success of the organizations he has served.
Academic Background
Keith holds a Bachelor's degree in Biological Sciences from the University of California, Davis, and a Master's degree in Business Administration from the University of Southern California's Marshall School of Business.
Areas of Expertise
- Commercial strategy and operations
- Marketing and sales management
- Medical affairs and field engagement
- Business development and strategic partnerships
- Pharmaceutical and biotechnology industry expertise
- Cross-functional team leadership and collaboration
Professional Impact
Under Keith's leadership, ORIC Pharmaceuticals has made significant strides in advancing its commercial and medical affairs strategies. He has played a pivotal role in positioning the company's pipeline of oncology therapeutics for market success, leveraging his extensive industry experience and strategic acumen.
Conclusion
With his deep expertise in commercial and medical affairs, coupled with his proven track record of driving growth and success in the pharmaceutical and biotechnology sectors, Keith Lui is a valuable asset to ORIC Pharmaceuticals. He is well-positioned to continue contributing to the company's commercial and medical affairs initiatives, further solidifying its position as a leader in the oncology space.
