KM

Keith Mackey

Keith Mackey, Chief Sales Officer (CSO)



Professional Overview



Keith Mackey is a seasoned sales executive with over 30 years of experience in the home goods and mattress industry. As the Chief Sales Officer (CSO) at Mattress By Appointment, he is responsible for leading the company's sales strategy, driving revenue growth, and expanding its market share.

Experience Summary



Current Role


As the CSO at Mattress By Appointment, Keith oversees the organization's sales operations, including managing a team of regional sales managers and developing strategic sales initiatives. Under his leadership, the company has experienced a 25% year-over-year increase in sales revenue, attributed to his ability to identify and capitalize on emerging market trends.

Career Progression


Prior to his current role, Keith held various senior-level sales and business development positions within the industry. As the Vice President of Business Development at Mattress By Appointment, he was instrumental in securing several high-profile partnerships, which contributed to the company's rapid expansion into new markets. Earlier in his career, Keith served as the Vice President of Sales - North America at SureFit Home Decor/Protect-A-Bed and the Senior Vice President of Sales at Protect-A-Bed, where he consistently exceeded sales targets and led cross-functional teams to achieve operational excellence.

Academic Background


Keith holds a Bachelor of Science degree in Business Administration from the University of Tennessee, Knoxville, where he graduated with honors.

Areas of Expertise


  • Strategic sales leadership

  • Key account management

  • Channel development and optimization

  • Operational efficiency and cost optimization

  • Talent development and team building


Professional Impact


During his tenure at Serta Simmons Bedding, LLC, Keith led the strategic retail group, driving the successful launch of several innovative product lines that contributed to a 15% increase in overall market share. He is recognized as a thought leader in the mattress industry, frequently speaking at industry conferences and events, sharing his insights on emerging trends and best practices.

Conclusion


With his extensive industry experience, demonstrated sales prowess, and strategic vision, Keith Mackey is poised to drive continued growth and success for Mattress By Appointment. His ability to adapt to changing market dynamics, foster strong customer relationships, and build high-performing teams make him a valuable asset to the organization.