Keith McCarty
Founder & CEO
Keith McCarty is an accomplished entrepreneur and business leader with a proven track record of driving innovation and growth in the technology industry. As the Founder and CEO of WAYV, a leading cannabis technology company, he leverages his extensive experience in revenue strategy, business development, and product management to transform the way cannabis businesses operate and succeed.
Professional Overview
With over a decade of experience in the technology sector, Keith has honed his expertise in scaling high-growth companies and driving revenue through strategic partnerships and innovative solutions. His industry focus spans the cannabis, enterprise software, and mobile app verticals, where he has consistently demonstrated his ability to identify and capitalize on emerging market opportunities.
Experience Summary
Current Role
As the Founder and CEO of WAYV, Keith is responsible for the overall strategic direction and execution of the company's vision. Under his leadership, WAYV has emerged as a pioneering force in the cannabis technology space, providing a comprehensive platform that streamlines supply chain operations, enhances compliance, and empowers cannabis businesses to thrive. Through his innovative approach and commitment to customer success, Keith has positioned WAYV as a trusted partner for leading cannabis operators across the United States.
Career Progression
Prior to founding WAYV, Keith held several leadership roles at Yammer, Inc. (acquired by Microsoft), where he served as the General Manager of Global Revenue and the General Manager of EMEA. In these positions, he played a pivotal role in driving the company's international expansion and revenue growth. He also served as the Interim VP of Revenue - Americas at App Annie, a leading mobile app analytics firm, and as a member of the Board of Directors at Eaze, a prominent cannabis delivery platform.
Academic Background
Keith holds a Bachelor's degree from the University of California, Berkeley, where he majored in Business Administration and developed a strong foundation in entrepreneurship and strategic management.
Areas of Expertise
- Cannabis technology and supply chain management
- Enterprise software sales and revenue strategy
- Mobile app monetization and growth
- International business expansion
- Strategic partnerships and business development
- Product management and innovation
Professional Impact
Under Keith's leadership, WAYV has emerged as a transformative force in the cannabis industry, streamlining operations, enhancing compliance, and empowering businesses to thrive. The company has forged strategic partnerships with leading cannabis brands and cultivators, cementing its position as a trusted partner for the industry. Keith's innovative approach and commitment to customer success have earned WAYV widespread recognition and industry accolades.
Conclusion
With his extensive experience, proven track record, and unwavering dedication to innovation, Keith McCarty is poised to continue driving the growth and success of WAYV. As a visionary leader in the cannabis technology space, he is committed to transforming the industry and enabling businesses to navigate the complex regulatory landscape while achieving sustainable growth and profitability.
