Current Position and Role
Keith Putnam-Delaney is the Co-Founder and Chief Executive Officer (CEO) of Primer, a San Francisco-based B2B marketing technology company. At Primer, he leads the executive team, overseeing product development, go-to-market strategy, and overall company growth. The organization is positioned as an intelligence layer for B2B marketing, focused on enriching leads, orchestrating workflows, and consolidating fragmented marketing and sales data for enterprise clients.
Professional Background and Experience
Keith Putnam-Delaney brings extensive expertise in customer acquisition, brand strategy, and growth-focused marketing, with a successful track record at both large corporations and high-growth startups:
- Dropbox (2014–2016): As a marketing lead, he contributed to building the Dropbox for Business brand and managed strategies for sales and customer acquisition.
- Eden Inc. (2016–2018): Serving as Head of Growth, Keith directly led sales and marketing, achieving a 4x increase in revenue over a 24-month period.
- Advisory Roles: Holds advisory experience with Stack Sports and Bungalow, contributing go-to-market and growth strategies to evolving product teams.
- Fortune 500 Consulting: Early career roles involved formulating and implementing brand and marketing strategies for enterprises such as Harley Davidson, JPMorgan, and Cigna.
Keith has repeatedly built demand generation systems, content marketing programs, and multi-channel campaign strategies across his career. His leadership style emphasizes a data-driven approach to lead enrichment, cross-platform campaign orchestration, and integration of intent data for hyper-precise targeting of B2B audiences.
Education
- Brown University: BA in International Relations and History
- Sciences Po: Degree in Political Science
Both institutions are internationally recognized, and this educational background supports Keith’s analytical and strategic perspective, particularly in global and cross-market contexts.
Leadership and Direct Reports
Keith manages a leadership team at Primer, including:
- Arik Elbag: Strategic Finance & Business Operations Lead
- Mateus Pinho: Product Manager, Data
- David B.: Demand Generation Lead
- Juan Vasquez: Co-Founder & CTO
- Meg B.: Head of Operations
- Kris Toledo: Chief Commercial Officer
- Kinjal Dagli-Shah: Content Strategist
His direct management of both product and demand generation roles underscores his hands-on involvement in both innovation and revenue operations.
Company Overview: Primer
- Founded: 2019, by Keith Putnam-Delaney and Juan Vasquez
- Headquarters: San Francisco, CA, United States
- Employees: 11–50
- Industry: Advertising, Marketing Technology
- Core Product: A B2B marketing intelligence platform consolidating, enriching, and activating sales/marketing data, with deep integrations across ad networks, social platforms, and sales tools.
- Target Market: Enterprise and mid-market B2B marketing and sales teams seeking to consolidate fragmented martech and salestech stacks, and leverage advanced intent and enrichment data.
- Product Announcements: Released Primer 2.0 in June 2024, advancing its product capabilities in the B2B marketing technology sector.
Funding and Growth
- Series A Funding: Primer secured a $12 million Series A round in November 2022, led by Craft Ventures with participation from Slack Fund and Salesforce Ventures.
- Total Series A Raised: Funding reports confirm amounts between $12 million and approximately $13 million.
- Use of Funds: Directed toward product development, team growth, and continued expansion in the B2B marketing technology domain.
Professional Associations and Visibility
- LinkedIn: Active profile with over 7,000 followers and 500+ connections, indicating substantial industry reach and influence.
- Media and Thought Leadership: Frequently featured on industry podcasts such as "Just Go Grind," as well as authoring thought pieces and product announcements on LinkedIn. Has participated in content around growth strategies and marketing transformation.
- Social Presence: Maintains a presence on platforms like X (formerly Twitter), amplifying Primer’s brand and funding news.
- Community Engagement: Involved in founder and executive networks, specifically around topics of marketing strategy, tool integration, and SaaS innovation.
Location
- Based in: San Francisco, California, United States
Key Focus and Interests
Keith Putnam-Delaney is recognized for his technical expertise in consolidating and activating marketing data, multi-channel campaign automation, and aligning sales and marketing through a unified data strategy. His vision for Primer is to solve fragmentation within B2B marketing stacks, drive revenue efficiency, and enhance targeting accuracy for major enterprises—objectives reflected in the company’s product development and fundraising trajectory.
Primary Contact:
Keith Putnam-Delaney, Co-Founder & CEO, Primer
[LinkedIn Profile](http://www.linkedin.com/in/keithputnamdelaney)
Location: San Francisco, CA, United States
