Professional Summary

Professional Overview

Keith Russell is an experienced business development professional with a strong focus on the extended reality (XR) industry. He currently holds multiple leadership roles, driving innovation and growth within the rapidly evolving XR landscape.

Experience Summary

Current Roles

Business Development, Focal Point VR Ltd (2024-10-01 to Present)

• Responsible for identifying and capitalizing on new business opportunities in the XR market

• Collaborating with cross-functional teams to develop and implement strategic growth initiatives

• Fostering key industry partnerships and managing complex client relationships

Head of XR, PrimoXR (2023-09-01 to Present)

• Providing strategic direction and oversight for the company's XR product development and go-to-market strategies

• Leading a team of XR specialists to deliver cutting-edge solutions for enterprise and consumer clients

• Driving the adoption of XR technologies within targeted industries

Director, E-XR (Broadford Consulting) (2014-09-01 to Present)

• Founding and leading a boutique consulting firm focused on the XR and enterprise technology sectors

• Advising clients on XR implementation, strategy, and market opportunities

• Leveraging industry expertise to help organizations navigate the evolving XR landscape

Career Progression

Head of Sales B2B - EMEA, HTC VIVE (2022-01-01 to 2023-05-01)

• Spearheaded the expansion of HTC VIVE's enterprise solutions across the EMEA region

• Grew the company's B2B customer base and achieved significant revenue targets

• Collaborated with regional teams to develop and execute successful go-to-market strategies

Director Enterprise Sales - EMEA, Magic Leap (2021-03-01 to 2022-01-01)

• Responsible for driving the adoption of Magic Leap's augmented reality solutions within the enterprise segment

• Established and nurtured key partnerships with global organizations to drive innovation and digital transformation

• Played a pivotal role in shaping the company's EMEA go-to-market approach

Academic Background

Keith holds a Bachelor of Science (BSc) degree in Computer Science from the University of York, where he graduated with honors.

Areas of Expertise

• XR technology and implementation

• Business development and strategic growth

• Enterprise technology sales and account management

• Industry analysis and market intelligence

• Cross-functional team leadership and collaboration

Professional Impact

• Instrumental in driving the adoption of XR solutions within various industries, including manufacturing, healthcare, and entertainment

• Recognized as a thought leader in the XR space, frequently invited to speak at industry events and conferences

• Initiated and led several successful initiatives that have contributed to the overall growth and progress of the XR ecosystem

Conclusion

With his extensive experience in the XR industry and proven track record of driving business development and strategic growth, Keith Russell is poised to continue making a significant impact in the evolving world of extended reality technologies.