Keli Smith

Professional Overview

Keli Smith is an experienced digital marketing and e-commerce leader with a proven track record of driving growth and innovation. As the Head of E-commerce and Digital Marketing at International Cosmetics & Perfumes, Inc., she is responsible for overseeing the company's online presence, digital marketing strategies, and e-commerce operations.

Experience Summary

Current Role

In her current role, Keli is tasked with developing and executing comprehensive digital marketing campaigns to expand the company's online customer base and increase revenue. She manages a team of digital marketing specialists and oversees the optimization of the company's e-commerce platform, ensuring a seamless and engaging user experience. Under her leadership, the company has seen a significant increase in online sales and website traffic, positioning it as a leading player in the highly competitive cosmetics and perfume industry.

Career Progression

Prior to her current role, Keli held several positions in the e-commerce and retail sectors, including Web Manager at La Maison du Chocolat USA and Assistant E-commerce Manager at Longchamp. In these roles, she honed her skills in digital marketing, e-commerce operations, and customer service, gaining valuable experience that has informed her current approach to leading the digital transformation of International Cosmetics & Perfumes, Inc.

Academic Background

Keli holds a Bachelor's degree in Marketing from New York University, where she graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• E-commerce platform management and optimization

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and influencer partnerships

• Data analysis and performance reporting

• Cross-functional collaboration and team leadership

Professional Impact

Through her innovative digital marketing initiatives and strategic e-commerce enhancements, Keli has played a pivotal role in driving significant growth for International Cosmetics & Perfumes, Inc. Under her leadership, the company has experienced a 30% increase in online sales and a 25% rise in website traffic, solidifying its position as a leading player in the highly competitive cosmetics and perfume industry.

Conclusion

Keli Smith is a seasoned digital marketing and e-commerce professional with a proven track record of driving success in the cosmetics and perfume industry. Her demonstrated expertise in developing and executing effective digital strategies, coupled with her strong leadership skills and cross-functional collaboration capabilities, make her a valuable asset to International Cosmetics & Perfumes, Inc. as the company continues to navigate the evolving digital landscape and achieve its ambitious growth objectives.