Kelley Hughes
Marketing & Experiences Director + Executive Board Member
Professional Overview
Kelley Hughes is a seasoned marketing and experiences professional with a proven track record of driving strategic initiatives and fostering exceptional customer engagement. As the Marketing & Experiences Director and Executive Board Member at A.K. Rikk's, she leverages her expertise in brand management, digital marketing, and experiential design to elevate the company's position within the retail and fashion industry.
Experience Summary
Current Role
As the Marketing & Experiences Director and Executive Board Member at A.K. Rikk's, Kelley is responsible for developing and executing comprehensive marketing strategies that align with the company's overall business objectives. She oversees the creation and implementation of captivating brand campaigns, digital marketing initiatives, and immersive in-store experiences that resonate with the target audience. Kelley's strategic leadership and innovative approach have contributed to the company's consistent growth and enhanced brand recognition within the Detroit metropolitan area.
Career Progression
Prior to her current role, Kelley held positions at Grand Valley State University, where she demonstrated her versatility and adaptability. As the Marketing Coordinator, she spearheaded the development and execution of impactful marketing campaigns, while her role as the Apartment Living Center Director allowed her to hone her skills in event planning, student engagement, and community outreach.
In addition to her corporate experience, Kelley is the Owner, Stylist, and Creative Director of AESTHETIKHS, a fashion-forward consulting and styling service. Through this entrepreneurial venture, she has cultivated a deep understanding of the industry's trends, consumer preferences, and the importance of personal branding.
Academic Background
Kelley holds a Bachelor's degree from Grand Valley State University, where she specialized in Marketing and Communications. Her academic achievements and hands-on experience have equipped her with a well-rounded skillset that seamlessly translates to her professional endeavors.
Areas of Expertise
- Brand management and strategy
- Digital marketing and social media optimization
- Experiential design and event planning
- Retail and fashion industry knowledge
- Project management and team leadership
- Stakeholder engagement and client relations
Professional Impact
At A.K. Rikk's, Kelley has spearheaded the development and implementation of innovative marketing campaigns that have significantly increased brand awareness and customer engagement. Her ability to analyze market trends and consumer insights has enabled the company to maintain a competitive edge and strengthen its position as a premier destination for luxury fashion and lifestyle experiences.
Kelley's entrepreneurial venture, AESTHETIKHS, has also allowed her to showcase her creative vision and ability to provide personalized styling services that cater to the evolving needs of clients. Through this endeavor, she has cultivated a strong professional network and established herself as a respected fashion and branding expert within the local community.
Conclusion
Kelley Hughes is a dynamic and versatile marketing and experiences professional who has consistently demonstrated her ability to drive business growth and enhance brand recognition. With her strategic mindset, creative flair, and strong industry expertise, she is poised to continue making a significant impact in the retail and fashion sector as she progresses in her career.
