Kelley Lawson

GM, eCommerce

Professional Overview
Kelley Lawson is an experienced eCommerce leader with a proven track record of driving growth and innovation in the retail industry. As the General Manager of eCommerce at Everlane, she is responsible for overseeing the company's online sales channels, omnichannel strategy, and digital customer experience.

Experience Summary

Current Role
As the GM of eCommerce at Everlane, Kelley is responsible for leading the company's digital transformation and optimizing its online presence. She oversees the development and implementation of the eCommerce platform, manages a team of digital experts, and collaborates with cross-functional stakeholders to enhance the customer journey. Under her leadership, Everlane's eCommerce sales have grown by 25% year-over-year, and the brand's online conversion rate has increased by 15%.

Career Progression
Prior to joining Everlane, Kelley served as the VP of eCommerce, Marketing Analytics & Strategy at Cost Plus World Market, where she led the company's digital transformation and implemented data-driven marketing initiatives that resulted in a 20% increase in online revenue. Before that, she held the role of VP of eCommerce at DSW Designer Shoe Warehouse, where she was instrumental in developing the company's omnichannel capabilities and improving the overall customer experience.

Kelley began her career as a Program Associate at The Crisis Ministry of Princeton and Trenton, where she gained valuable experience in nonprofit management and community engagement. She then transitioned into the private sector, holding an Analytics position at W2O Group, where she honed her skills in data analysis and strategic decision-making.

Academic Background
Kelley holds a Bachelor's degree in Public Policy and International Affairs from Princeton University, where she graduated with honors.

Areas of Expertise

• Ecommerce strategy and execution

• Omnichannel retail operations

• Digital marketing and analytics

• Customer experience optimization

• Cross-functional team leadership

• Data-driven decision making

Professional Impact
Throughout her career, Kelley has demonstrated a keen ability to drive digital transformation and deliver measurable results. Her experience in eCommerce, marketing analytics, and strategic planning has enabled her to consistently contribute to the success of the organizations she has worked with.

Conclusion
Kelley Lawson is a seasoned eCommerce executive with a proven track record of driving growth and innovation in the retail industry. With her extensive experience, strategic mindset, and data-driven approach, she is well-positioned to continue making a significant impact in her role as the GM of eCommerce at Everlane.