Kelli Dugan

Chief Merchandising & Design Officer

Professional Overview
Kelli Dugan is an accomplished retail executive with over 15 years of experience driving product innovation, optimizing merchandising strategies, and delivering exceptional customer experiences. As the Chief Merchandising & Design Officer at Fabletics, she spearheads the company's product vision, oversees the end-to-end merchandising lifecycle, and champions design excellence to elevate the brand's position within the activewear and athleisure market.

Experience Summary

Current Role
As the Chief Merchandising & Design Officer at Fabletics, Kelli is responsible for leading the company's product development, merchandising, and design functions. She partners closely with cross-functional teams to ensure the brand's product offerings align with evolving consumer preferences and market trends. Under her guidance, Fabletics has expanded its product portfolio, enhanced brand alignment, and delivered measurable improvements in sell-through and customer satisfaction.

Career Progression
Prior to joining Fabletics, Kelli held senior merchandising roles at prominent fashion brands, including rag & bone and Everlane. As the SVP of Merchandising at rag & bone, she played a pivotal role in driving the company's global expansion, optimizing inventory management, and implementing data-driven merchandising strategies that resulted in double-digit revenue growth. At Everlane, she served as the Head of Merchandising and Product Strategy, where she spearheaded the development of the brand's core product lines and pioneered innovative approaches to customer-centric merchandising.

Kelli's early career experiences included roles at Gap Inc. and Banana Republic, where she honed her skills in merchandising, product development, and strategic planning across women's and men's categories.

Academic Background
Kelli holds a Bachelor of Science degree in Business Administration with a concentration in Finance from the University of Southern California.

Areas of Expertise

• Omnichannel merchandising and product strategy

• Data-driven decision making and analytics

• Brand positioning and product lifecycle management

• Cross-functional collaboration and team leadership

• Talent development and organizational transformation

Professional Impact
During her tenure at rag & bone, Kelli led the development and launch of several successful product lines that contributed to the brand's global expansion and revenue growth. At Everlane, she played a pivotal role in refining the company's merchandising approach, which resulted in enhanced customer engagement and increased customer lifetime value.

At Fabletics, Kelli has been instrumental in shaping the brand's product vision, strengthening its design capabilities, and optimizing the merchandising process to drive profitability and customer satisfaction.

Conclusion
Kelli Dugan is a seasoned retail executive with a proven track record of transforming merchandising strategies, elevating brand positioning, and delivering exceptional customer experiences. As the Chief Merchandising & Design Officer at Fabletics, she is poised to further the company's growth and cement its position as a leading player in the activewear and athleisure market.