Kellie Streat

Advertising and Partnerships Director

Professional Overview
Kellie Streat is an accomplished marketing and advertising executive with extensive experience driving strategic partnerships and leading high-performing teams. As the Advertising and Partnerships Director at UPS, she oversees the development and execution of integrated marketing campaigns, with a focus on building valuable brand collaborations. Kellie's diverse industry expertise, coupled with her data-driven approach and innovative mindset, position her as a trusted advisor and catalyst for growth.

Experience Summary

Current Role
As the Advertising and Partnerships Director at UPS, Kellie is responsible for developing and executing innovative advertising strategies that elevate the company's brand presence and drive business results. She plays a pivotal role in forging strategic partnerships with industry-leading organizations, leveraging these collaborations to amplify UPS's marketing efforts and reach new audiences. Under Kellie's leadership, the advertising and partnerships team has achieved significant milestones, including securing high-profile brand alignments and delivering impactful, data-driven campaigns that have contributed to UPS's market share expansion.

Kellie is also a Future Leader at the Black Executive CMO Alliance (BECA), where she is actively involved in the organization's mission to empower and support Black marketing executives. In this role, she shares her expertise, mentors aspiring professionals, and advocates for greater diversity and inclusion within the industry.

Career Progression
Prior to her current role, Kellie held various leadership positions within the marketing and advertising realm. As the Digital Marketing Director at UPS, she spearheaded the company's digital transformation, implementing data-driven strategies that optimized online engagement and drove e-commerce growth. Earlier in her career, Kellie served as the Vice President of Account Services and Social Media Strategist at Mastermind Marketing, where she led cross-functional teams in developing integrated marketing campaigns for high-profile clients. She also held roles at AT&T, where she rose through the ranks, culminating in her position as the Director of National Brand Advertising for the AT&T Entertainment Group.

Academic Background
Kellie holds a Bachelor of Arts degree in Communications from the University of Georgia, where she graduated with honors.

Areas of Expertise

• Advertising and brand strategy

• Partnership development and management

• Digital marketing and e-commerce optimization

• Integrated campaign planning and execution

• Team leadership and talent development

• Data-driven decision making and performance analysis

Professional Impact
Throughout her career, Kellie has consistently delivered exceptional results, spearheading initiatives that have driven significant business growth and industry recognition. As the Advertising and Partnerships Director at UPS, she has been instrumental in securing high-profile brand collaborations, including a multi-year partnership with a leading global sports league, which has resulted in increased brand visibility and enhanced customer engagement. Additionally, Kellie's leadership in digital marketing has contributed to UPS's successful transition to a more customer-centric, data-driven approach, leading to improved marketing ROI and increased e-commerce revenue.

Conclusion
Kellie Streat is a dynamic marketing and advertising executive with a proven track record of driving business success through innovative strategies and strategic partnerships. Her expertise, coupled with her strong leadership capabilities and commitment to mentorship, position her as a valuable asset in any organization seeking to elevate its brand, expand its reach, and achieve sustainable growth.