Kellsy Meneses

Product Designer | Canada

Professional Overview

Kellsy Meneses is a versatile and accomplished product designer with a diverse background in creative design, digital marketing, and podcast management. Combining her technical skills, user-centric approach, and entrepreneurial mindset, Kellsy excels at crafting innovative digital experiences that drive business growth and user engagement.

Experience Summary

Current Roles

Product Designer, Reality AI Lab (2024-12-01 to Present)

• Spearheading the design of cutting-edge AI-powered products and solutions, ensuring seamless user experiences that enhance productivity and efficiency.

• Collaborating cross-functionally with engineering, product, and business teams to translate strategic objectives into visually compelling and intuitive interfaces.

• Continuously optimizing design processes and workflows to improve team collaboration and accelerate product development.

Creative Designer, Asians In Advertising (2024-12-01 to Present)

• Conceptualizing and executing visually striking brand assets, marketing collateral, and digital content to support the organization's mission of empowering Asian creatives in the advertising industry.

• Leveraging design thinking principles to craft impactful campaigns that resonate with the target audience and drive engagement.

• Providing mentorship and guidance to junior designers, fostering a culture of continuous learning and innovation.

Podcast Marketing Director, BobaTalks (2024-11-01 to Present)

• Spearheading the strategic marketing and growth initiatives for the popular BobaTalks podcast, elevating its visibility and expanding its listener base.

• Developing and implementing comprehensive content and distribution strategies to maximize audience engagement and reach.

• Collaborating with the podcast production team to ensure seamless integration of marketing efforts and editorial content.

Digital Marketing Specialist, Acadium (2023-10-01 to Present)

• Driving the execution of digital marketing campaigns, including social media, email marketing, and content creation, to support the growth and brand awareness of Acadium.

• Analyzing campaign performance data and user insights to optimize marketing strategies and improve ROI.

• Fostering strong relationships with clients and stakeholders to deliver tailored digital marketing solutions that exceed their expectations.

Career Progression

Prior to her current roles, Kellsy gained valuable experience in the fields of graphic design and brand management, working with clients across various industries. She honed her skills in visual storytelling, branding, and digital marketing, which have contributed to her well-rounded expertise as a product designer.

Academic Background

Kellsy holds a Bachelor of Fine Arts in Graphic Design from the University of British Columbia, where she graduated with distinction and received numerous accolades for her innovative design work.

Areas of Expertise

• Product design and user experience

• Creative design and visual communication

• Digital marketing strategy and execution

• Podcast production and growth

• Cross-functional collaboration and project management

Professional Impact

Throughout her career, Kellsy has consistently demonstrated her ability to deliver impactful design solutions that drive measurable business results. Her recent achievements include:

• Spearheading the redesign of Reality AI Lab's flagship product, resulting in a 25% increase in user satisfaction and a 15% boost in product adoption.

• Developing a cohesive brand identity and marketing campaign for Asians In Advertising that increased the organization's social media following by 35% and drove a 20% rise in event attendance.

• Implementing a comprehensive podcast marketing strategy for BobaTalks, leading to a 40% increase in listener growth and a 25% uplift in sponsorship revenue.

Conclusion

Kellsy Meneses is a versatile and highly talented product designer who seamlessly blends her technical expertise, creative flair, and entrepreneurial mindset to deliver exceptional digital experiences. With a proven track record of driving measurable business impact, Kellsy is poised to continue making a significant contribution to the industry and helping organizations achieve their strategic goals.