Professional Summary

Professional Overview

Kelly Bowman is an accomplished marketing and communications professional with over 15 years of experience in the retail and construction industries. As the Director of Community Marketing at Hibbett, she is responsible for developing and executing strategic marketing initiatives that engage and empower local communities.

Experience Summary

Current Role

As the Director of Community Marketing at Hibbett, Kelly is leading the company's efforts to strengthen its connection with local communities. She oversees the planning and implementation of targeted marketing campaigns, community event partnerships, and grassroots outreach programs. Under her leadership, Hibbett has experienced a significant increase in brand awareness and customer loyalty within its key markets.

Career Progression

Prior to her current role, Kelly served as the Senior Marketing Project Manager at Hibbett, where she played a crucial role in the development and execution of successful marketing strategies. She has also held positions in digital communications and recruiting at Doster Construction Company and Martin Ventures, respectively. Kelly's diverse background and strong leadership skills have allowed her to make valuable contributions to each organization she has been a part of.

Academic Background

Kelly holds a Bachelor's degree in Communications from Belmont University, where she also served as an Adjunct Professor, teaching courses in event management and facility programming.

Areas of Expertise

• Community engagement and grassroots marketing

• Digital communications and social media strategy

• Project management and cross-functional collaboration

• Event planning and execution

• Retail marketing and customer experience optimization

Professional Impact

During her tenure at Hibbett, Kelly has spearheaded several impactful initiatives, including the development of a comprehensive community outreach program that has resulted in a 20% increase in local market share. She has also led the implementation of a successful social media strategy that has driven a 35% increase in brand engagement among target demographics.

Conclusion

With her extensive experience, strategic mindset, and proven track record of success, Kelly Bowman is a valuable asset to the Hibbett team. Her ability to create and execute effective marketing strategies that resonate with local communities positions her as a leader in the field of community-centric marketing.