Professional Overview
Kelly Coffey is an accomplished marketing executive with over 15 years of experience driving brand growth and retail success within the apparel and lifestyle industries. As the Director of Brand Store Marketing at Ariat International, she leverages her deep expertise in retail strategy, visual merchandising, and omnichannel marketing to elevate the company's brand presence and drive sales performance.
Experience Summary
Current Role
In her current role as Director of Brand Store Marketing at Ariat International, Kelly is responsible for developing and implementing comprehensive marketing strategies for the company's global retail footprint. She oversees a team of marketing professionals to create compelling in-store experiences, drive foot traffic and conversions, and continuously optimize the brand's retail presence. Under her leadership, Ariat has achieved double-digit year-over-year growth in same-store sales across its key markets.
Career Progression
Prior to her current position, Kelly served as the Sr. Manager of Brand Store Marketing at Ariat, where she played a pivotal role in launching several successful retail initiatives that contributed to the brand's rapid expansion. Before joining Ariat, she held the role of Manager of Retail Marketing, leveraging her expertise in visual merchandising and customer engagement to enhance the brand's in-store experience.
Kelly's career began in the marketing and event production industry, where she served as the Director of PR & Marketing at Michael Stars and an Event Production & Marketing Assistant at Coast Concierge Service. This diverse background has equipped her with a well-rounded understanding of brand strategy, consumer insights, and omnichannel marketing.
Academic Background
Kelly holds a Bachelor of Science degree in Marketing from the University of California, Irvine, where she graduated with honors.
Areas of Expertise
- Retail strategy and operations
- Brand marketing and communications
- Visual merchandising and in-store experience design
- Omnichannel marketing and customer engagement
- Performance analysis and data-driven decision making
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Kelly has spearheaded numerous initiatives that have driven measurable improvements in brand awareness, customer loyalty, and sales performance. Notable achievements include:
- Oversaw the successful launch of Ariat's flagship retail store in Newport Beach, California, which saw a 25% increase in foot traffic and a 35% lift in conversion rates within the first six months.
- Developed and implemented a comprehensive visual merchandising strategy for Ariat's global retail network, resulting in a 15% increase in average transaction value.
- Led the creation of an award-winning omnichannel marketing campaign that integrated in-store, digital, and social media elements, leading to a 20% increase in new customer acquisition.
Conclusion
With a proven track record of driving brand growth and retail success, Kelly Coffey is a strategic marketing leader who is poised to continue making a significant impact within the apparel and lifestyle industries. Her deep expertise, innovative mindset, and ability to deliver measurable results make her a valuable asset to any organization focused on elevating its brand presence and driving long-term, sustainable growth.
