Professional Overview
Kelly is a versatile creative professional with expertise in art direction, graphic design, and visual branding. She has a proven ability to translate complex business objectives into captivating visual narratives that engage and inspire target audiences.
Experience Summary
Current Role
As the Art Director at Eberjey, Kelly is responsible for overseeing the creative direction of the brand's marketing and advertising initiatives. She collaborates closely with the marketing and product teams to conceptualize and execute integrated campaigns that drive brand awareness, customer engagement, and sales growth. Under her leadership, the brand has undergone a significant visual transformation, earning recognition for its distinctive and cohesive brand identity.
Career Progression
Prior to her current role, Kelly held various design and art direction positions, including stints as the Art Director and Associate Art Director at Boll & Branch, where she played a pivotal role in establishing the brand's visual identity and expanding its digital presence. She also gained valuable experience as a Freelance Graphic Designer and a Junior Art Director at Revolution Digital, where she honed her skills in branding, web design, and digital marketing.
Academic Background
Kelly holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where she graduated with honors. Her academic focus on visual communication and brand strategy laid the foundation for her successful career in the creative industry.
Areas of Expertise
- Art direction and creative leadership
- Brand identity development and implementation
- Campaign conceptualization and execution
- Cross-functional collaboration and team management
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Skilled in digital and print design, including web, social media, and print collateral
Professional Impact
During her tenure at Eberjey, Kelly has spearheaded the creation of several award-winning campaigns that have earned the brand recognition within the luxury home goods industry. Her innovative design solutions and strategic approach have contributed to a significant increase in brand awareness, customer engagement, and sales growth.
Conclusion
With her exceptional creative vision, strong technical skills, and collaborative leadership style, Kelly DiFiglia is poised to continue driving transformative change and elevating the brands she works with. Her passion for design and her unwavering commitment to excellence make her a valuable asset in any creative organization.
