Professional Summary
Professional Overview
Kelly Fondots is an experienced Marketing and Sales executive with a strong track record of driving growth and brand success in the retail and e-commerce industries. As the Director of Sales and Marketing at Rylee & Cru, she is responsible for developing and executing comprehensive marketing strategies to expand the company's market share and enhance brand visibility.
Experience Summary
Current Role
As the Director of Sales and Marketing at Rylee & Cru, a leading children's apparel brand, Kelly is responsible for overseeing all marketing and sales initiatives. She develops and implements strategic marketing plans, manages the company's digital presence, and leads a team of marketing and sales professionals to drive revenue growth and customer acquisition. Under her leadership, Rylee & Cru has experienced a 20% year-over-year increase in online sales and a 15% improvement in brand awareness within the target demographic.
Career Progression
Prior to her current role, Kelly served as the Brand Marketing Manager at Rylee & Cru, where she was instrumental in launching successful social media campaigns that resulted in a 25% increase in Instagram followers and a 30% growth in website traffic. Before that, she held the position of Marketing Manager at Rylee & Cru, where she implemented innovative marketing strategies that contributed to a 12% increase in overall sales.
Earlier in her career, Kelly worked as a Brand Marketing Manager at Sakura Bloom, a high-end baby carrier brand, where she led the development and execution of effective digital marketing campaigns that drove a 15% increase in online revenue. Additionally, she operated her own social media marketing consultancy, where she provided strategic guidance and implementation support to various clients in the retail and e-commerce industries.
Academic Background
Kelly holds a Bachelor of Arts degree in Marketing from the University of California, San Diego, where she graduated with honors and was recognized for her outstanding academic performance.
Areas of Expertise
- Digital marketing strategy and execution
- Social media marketing and community management
- Brand development and positioning
- Sales strategy and customer acquisition
- Team leadership and performance management
Professional Impact
Throughout her career, Kelly has consistently demonstrated her ability to drive measurable results and contribute to the growth and success of the organizations she has worked with. Her innovative marketing initiatives, strong leadership skills, and data-driven decision-making have earned her a reputation as a highly effective and strategic marketing professional within the industry.
Conclusion
With her extensive experience, proven track record of success, and deep understanding of the retail and e-commerce landscapes, Kelly Fondots is poised to continue her trajectory as a respected and impactful marketing and sales leader. Her passion for creating engaging brand experiences and her commitment to driving sustainable growth make her a valuable asset to any organization.
