Professional Summary

Professional Overview

Kelly Goldston is the Chief Digital Officer at Spanx, a leading intimate apparel and lifestyle brand. With over 15 years of experience in digital marketing, eCommerce, and growth strategy, Goldston is a recognized expert in driving transformative digital initiatives and scaling high-performing omnichannel operations.

Experience Summary

Current Role

As the Chief Digital Officer at Spanx, Goldston is responsible for leading the company's digital transformation and overseeing all aspects of the brand's online presence, including eCommerce, digital marketing, and customer experience. Goldston has played a pivotal role in accelerating Spanx's digital growth, implementing data-driven strategies that have resulted in significant improvements in customer acquisition, engagement, and retention.

Career Progression

Prior to her current role, Goldston served as the VP of Growth Marketing and eCommerce at Spanx, where she spearheaded the implementation of innovative marketing tactics and digital optimization efforts that drove a substantial increase in online revenue and customer lifetime value. Before joining Spanx, Goldston held progressive leadership positions at ELOQUII and Quidsi Inc. (an Amazon company), where she demonstrated a proven track record of developing and executing successful digital marketing and eCommerce strategies.

Academic Background

Goldston holds an MBA from the NYU Stern School of Business and a Bachelor's degree in Marketing from Columbia College Chicago. Her academic achievements and specialized coursework in digital marketing, consumer behavior, and strategic management have provided a strong foundation for her professional success.

Areas of Expertise

• Digital transformation and omnichannel strategy

• Ecommerce optimization and growth marketing

• Data-driven decision making and performance marketing

• Customer experience and loyalty program development

• Cross-functional leadership and team collaboration

Professional Impact

Throughout her career, Goldston has been recognized for her ability to drive measurable growth and digital innovation. At ELOQUII, she led the implementation of a highly successful performance marketing strategy that resulted in a 45% increase in online revenue. At Spanx, Goldston's digital initiatives have played a crucial role in the brand's expanding global presence and enhanced customer engagement.

Conclusion

Goldston's deep expertise in digital marketing, eCommerce, and growth strategy, combined with her proven track record of delivering tangible business results, make her a valuable asset to Spanx as the company continues to capitalize on emerging digital opportunities and enhance its competitive positioning in the market.