Professional Summary

Professional Overview

Kelly Griffin is an accomplished data and analytics leader with extensive experience in the transportation and retail sectors. As the Head of Data, Analytics & Insights at BIG W, she is responsible for driving the company's data-driven decision-making and leveraging insights to optimize business performance.

Experience Summary

Current Role

In her current role as Head of Data, Analytics & Insights at BIG W, Kelly is responsible for leading a team of data analysts and business intelligence specialists. She oversees the development and implementation of advanced analytics solutions to support the company's strategic objectives. Kelly's key achievements include:

• Spearheaded the implementation of a cloud-based data platform, enabling real-time data processing and advanced analytics capabilities.

• Developed predictive models to optimize inventory management and improve product recommendation systems, resulting in a 15% increase in sales conversions.

• Established a centralized data governance framework, improving data quality and driving consistent decision-making across the organization.

Career Progression

Prior to joining BIG W, Kelly held several senior positions at Transport for NSW, where she demonstrated her expertise in data-driven decision-making and systems improvement. As the Director of Analytics & Applications, she led the development and implementation of advanced analytics solutions to enhance the agency's operational efficiency and customer experience. Earlier in her career, Kelly gained valuable experience as a Business Improvement Manager at NSW Roads and Traffic Authority, where she implemented process optimization initiatives and leveraged data insights to drive organizational transformation.

Academic Background

Kelly holds a Bachelor of Commerce degree from the University of Sydney, with a double major in Information Systems and Business Analytics. She has also completed several professional development courses in data science, machine learning, and strategic decision-making.

Areas of Expertise

• Data strategy and governance

• Business intelligence and reporting

• Predictive analytics and modeling

• Process optimization and systems improvement

• Cross-functional collaboration and change management

Professional Impact

Throughout her career, Kelly has made significant contributions to the transportation and retail sectors. Her innovative approach to data-driven decision-making has enabled her to deliver tangible business outcomes, such as improved customer experience, enhanced operational efficiency, and increased revenue growth. Kelly's industry expertise and thought leadership have positioned her as a trusted advisor and respected data and analytics professional.

Conclusion

With a proven track record of driving digital transformation and leveraging data to solve complex business challenges, Kelly Griffin is well-positioned to continue her success as the Head of Data, Analytics & Insights at BIG W. Her strategic vision, technical expertise, and collaborative leadership style make her a valuable asset to the organization and the broader industry.