Kelly Haslehurst

Chief Marketing Officer

Professional Overview
Kelly Haslehurst is a seasoned marketing executive with over 20 years of experience driving strategic growth and innovation across the tourism, hospitality, and professional services industries. As the Chief Marketing Officer at FleetMilne, she spearheads the company's marketing initiatives, leveraging her expertise in brand development, digital transformation, and data-driven decision-making to propel the organization's success.

Experience Summary

Current Role
As the Chief Marketing Officer at FleetMilne, Kelly is responsible for developing and executing the company's comprehensive marketing strategy. She oversees all marketing, advertising, and communications functions, ensuring alignment with the organization's overall business goals. Under her leadership, FleetMilne has seen a significant increase in brand recognition, customer engagement, and market share.

Career Progression
Prior to her current role, Kelly held various marketing leadership positions, including serving as the Commercial Marketing Director at NEC Group and the Head of Marketing at both Vox Conference Venue and The ICC Birmingham. She has a proven track record of driving successful marketing campaigns, optimizing digital channels, and delivering impactful marketing strategies that have contributed to her employers' growth and profitability.

Academic Background
Kelly holds a Bachelor of Arts degree in Marketing from the University of Birmingham, where she graduated with honors. She has also completed executive leadership programs at leading business schools, further enhancing her strategic and managerial capabilities.

Areas of Expertise

• Brand strategy and development

• Integrated marketing communications

• Digital marketing and e-commerce optimization

• Data analytics and performance measurement

• Change management and organizational transformation

• Stakeholder engagement and cross-functional collaboration

Professional Impact
As a member of the West Midlands Tourism & Hospitality Advisory Board, Kelly has leveraged her industry expertise to provide strategic guidance and insights that have contributed to the region's economic growth and tourism development. She is also an active participant in various professional associations and industry events, where she shares her knowledge and thought leadership to inspire and empower her peers.

Conclusion
With her extensive experience, strategic vision, and innovative approach, Kelly Haslehurst is a highly respected marketing executive who consistently delivers measurable results for her clients and employers. As the Chief Marketing Officer at FleetMilne, she is poised to drive the company's continued success and cement its position as a market leader in the industry.