Kelly Hayes
Director of Account Management, Agency
Professional Overview
Kelly Hayes is an accomplished account management professional with over a decade of experience driving strategic client partnerships and delivering impactful digital marketing initiatives. As the Director of Account Management at Adswerve, Inc., she leverages her deep expertise in the agency and tech sectors to oversee a team of account managers and ensure exceptional service and results for the company's diverse client base.
Experience Summary
Current Role
In her current role as Director of Account Management at Adswerve, Kelly is responsible for leading a team of account managers and serving as the primary point of contact for key client accounts. She collaborates closely with cross-functional teams to develop and implement customized digital marketing strategies that drive measurable business outcomes for her clients. Under Kelly's leadership, the account management team has achieved a client retention rate of over 90% and secured several high-profile contract renewals.
Career Progression
Prior to joining Adswerve, Kelly held progressive account management positions at Outbrain, where she managed a portfolio of enterprise-level clients across Northern Europe and spearheaded several successful international expansion initiatives. Earlier in her career, she gained valuable experience in the agency sector, serving as an Account Supervisor and Executive at ImPRessions, a leading public relations and communications firm.
Academic Background
Kelly holds a Bachelor of Arts degree in Communication Studies from the University of Illinois at Urbana-Champaign, where she graduated cum laude and was recognized for her leadership and academic excellence.
Areas of Expertise
- Digital marketing strategy and execution
- Account management and client relationship building
- Cross-functional team leadership and collaboration
- Campaign optimization and performance analysis
- Business development and new client acquisition
Professional Impact
During her tenure at Outbrain, Kelly played a pivotal role in expanding the company's presence in the Northern European market, securing several high-value contracts and increasing regional revenue by over 25% year-over-year. She has also been recognized for her innovative approach to client engagement, having developed a unique workshop-based model that has been adopted across the organization.
Conclusion
With her extensive experience, versatile skill set, and proven track record of driving client success, Kelly is poised to continue making a significant impact in the digital marketing industry. As the Director of Account Management at Adswerve, she is committed to leveraging her expertise to help clients navigate the evolving landscape and achieve their strategic objectives through best-in-class digital solutions.
