Kelly Heine

Executive Vice President + CMO

Professional Overview
Kelly Heine is an accomplished marketing and communications executive with extensive experience leading strategic initiatives and driving impactful results in the higher education sector. As the Executive Vice President and Chief Marketing Officer at Emporia State University, she leverages her expertise in brand strategy, digital marketing, and stakeholder engagement to elevate the institution's visibility and reputation.

Experience Summary

Current Role
In her current role as Executive Vice President and Chief Marketing Officer at Emporia State University, Kelly is responsible for overseeing the university's comprehensive marketing and communications strategy. She leads a talented team in developing and executing integrated campaigns that showcase the institution's academic excellence, student success, and community impact. Under her leadership, Emporia State has significantly increased its national profile, leading to a 20% growth in student enrollment and a 15% increase in alumni engagement over the past three years.

Career Progression
Prior to her current role, Kelly served as the Executive Director of Marketing and Media Relations at Emporia State University, where she spearheaded the rebranding initiative that positioned the university as a leader in innovative, student-centered education. Before joining Emporia State, Kelly held the role of Manager of Marketing, Communication, and Training at Sprint, where she played a key role in the company's successful digital transformation and customer experience enhancements.

Academic Background
Kelly holds a Bachelor of Arts degree in Communications from the University of Kansas, where she graduated cum laude. She has also completed executive education programs in Strategic Marketing and Digital Transformation at the Harvard Business School and the Massachusetts Institute of Technology, respectively.

Areas of Expertise

• Brand strategy and development

• Integrated marketing and communications

• Digital marketing and social media

• Stakeholder engagement and public relations

• Change management and organizational transformation

• Higher education marketing and enrollment management

Professional Impact
Throughout her career, Kelly has been recognized for her strategic vision and ability to drive measurable results. At Emporia State University, she has led the implementation of a comprehensive digital marketing strategy that has resulted in a 25% increase in website traffic and a 35% growth in social media following. Additionally, she has spearheaded the university's community engagement initiatives, which have led to a 30% increase in local and regional partnerships.

Conclusion
With her proven track record of success and her passion for higher education, Kelly Heine is poised to continue making a significant impact as the Executive Vice President and Chief Marketing Officer at Emporia State University. Her strategic leadership, innovative thinking, and commitment to excellence make her a valuable asset to the institution and the broader higher education community.