Kelly Jacxsens – Chief Client Officer, Ansira
Profile Overview
Kelly Jacxsens currently serves as Chief Client Officer at Ansira, an independent global marketing technology and solutions company. As a senior executive, Jacxsens leads client partnership initiatives and heads the client partnership team, overseeing a diverse portfolio spanning multiple industry verticals. Her expertise encompasses digital strategy, cross-channel advertising, performance marketing, CRM, customer loyalty, and MarTech solutions, sharpened by over 15 years of industry experience.
Jacxsens holds a bachelor’s degree in communications and advertising from Loyola University.
Professional Background and Responsibilities
Current Role at Ansira
- Chief Client Officer (since January 2025), following her promotion from EVP, Client Partnership and Engagement.
- Leadership of Client Partnership Team, managing accounts in verticals including automotive, high technology, beverage, financial services, QSR (quick service restaurants), franchise and multi-location retail, telecommunications, travel & hospitality, insurance, home services, and manufacturing.
- Oversight of strategic and project management teams, delivering solutions and managing relationships across Ansira’s extensive client roster.
- Orchestrates cross-channel and customer engagement strategies leveraging advanced MarTech and loyalty platforms.
- Recognized internal leader noted for navigating and integrating acquisitions and divestitures, guiding teams during significant organizational change and growth phases.
Industry Engagement & Thought Leadership
- Frontline role in major industry events: Led Ansira’s Head of Client Partnership function at “The Channel Effect,” Ansira’s signature fourth-annual client summit (Feb 26–28, 2024), facilitating impactful networking and thought leadership across more than 100 senior marketing professionals representing key brands including Subaru of America, Dave & Buster’s, Auto-Owners Insurance, Dell Technologies, Native Shoes, and Nestlé Purina PetCare Company.
- Speaks at and hosts strategic sessions involving client education, technology innovation, marketing best practices (notably in channel partner marketing, loyalty, and hyper-local strategy).
- Drives internal and external communications to reinforce Ansira’s positioning as an ecosystem marketing leader and innovator.
Career Path and Achievements
- Joined Ansira in 2019 through acquisition, rapidly ascending to executive leadership.
- Noted for leading critical post-acquisition integration, and successfully steering client engagement during complex periods of organizational change.
- Key contributor to Ansira’s growth and increased client retention and satisfaction, as documented by engagement metrics from events and ongoing client-facing initiatives.
- Prominent advocate for innovative, human-centric marketing; publicly discusses approaches to integrating empathy in AI-powered marketing and elevating loyalty as a driver of consumer engagement.
Company Context: Ansira
- Ansira specializes in delivering distributed ecosystem marketing solutions, synchronizing global brands’ internal and external teams through AI-powered platforms, local insights, and strategic partnerships.
- The firm operates proprietary channel, website, and advertising technology.
- Experienced a 30% increase in overall event attendance and a 9% increase in new brands attending major client summits year-over-year (2024).
- Ansira hosts two annual flagship events and a monthly webinar series, further fostering deep client relationships and industry leadership.
- Backed by Truelink Capital, a Los Angeles-based middle-market private equity firm, positioning Ansira for continued strategic expansion through operational improvements and acquisitions.
Actionable Insights
Kelly Jacxsens demonstrates exceptional influence in guiding strategic marketing partnerships, client integration, and industry-forward initiatives for Ansira. With a track record of leading through change, managing cross-vertical client portfolios, and championing technology-driven marketing solutions, she is a primary decision-maker and innovator with strong connectivity to top brands and evolving marketing needs across sectors.
Key areas of focus in her role include:
- Multi-industry client engagement,
- Advanced loyalty and CRM programs,
- Orchestration of channel and ecosystem marketing,
- Integration of digital technology and human-centric strategy.
Her profile and recent accomplishments indicate a proven commitment to client growth, innovation, and sustained business performance within dynamic, distributed brand environments.
> Contact Information:
> [LinkedIn – Kelly Jacxsens](http://www.linkedin.com/in/kellyjacxsens)
> Company: Ansira
> Location (LinkedIn): Atlanta, GA
> Ansira Corporate Contact: 800.231.8179
