Professional Summary

Professional Overview

Kelly Marmo is a driven and accomplished Partnerships Manager with a proven track record of success in the consumer packaged goods industry. With a strong background in influencer marketing, partnership management, and social media strategy, Kelly has consistently delivered impactful results for her clients.

Experience Summary

Current Role

As the Manager of Partnerships at Thrive Market, Kelly is responsible for cultivating and managing strategic partnerships that drive brand awareness, customer acquisition, and revenue growth. She leverages her deep understanding of influencer marketing and social media trends to identify and engage high-performing brand advocates, creating mutually beneficial collaborations that amplify Thrive Market's unique value proposition.

Career Progression

Prior to her current role, Kelly held positions at CELSIUS Holdings, Inc., where she progressed from a Social Media & Community Coordinator to an Associate Influencer Manager, demonstrating her ability to excel in both operational and strategic capacities. In these roles, she developed and executed successful influencer marketing campaigns, fostered meaningful relationships with key industry partners, and contributed to the company's overall growth and success.

Kelly's early career experiences, including internships in marketing and advertising, have instilled in her a well-rounded understanding of the marketing discipline and a passion for driving impactful results.

Academic Background

Kelly holds a Bachelor of Science degree in Marketing from the University of Florida, where she honed her analytical and creative skills while maintaining a strong academic record.

Areas of Expertise

• Influencer marketing strategy and execution

• Partnership management and relationship-building

• Social media strategy and content creation

• Analytical and data-driven decision making

• Cross-functional collaboration and project management

Professional Impact

During her tenure at CELSIUS Holdings, Inc., Kelly spearheaded the development and implementation of a comprehensive influencer marketing program that resulted in a 25% increase in brand awareness and a 20% lift in social media engagement. Her ability to identify and engage with relevant brand advocates, coupled with her strategic approach to campaign planning and execution, contributed significantly to the company's successful expansion into new markets.

Conclusion

With her impressive track record, deep industry expertise, and innovative mindset, Kelly Marmo is poised to continue driving exceptional results as the Manager of Partnerships at Thrive Market. Her commitment to fostering mutually beneficial collaborations and her passion for delivering impactful marketing solutions make her a valuable asset to any organization seeking to elevate its brand and drive sustainable growth.