Professional Summary
Professional Overview
Kelly Mendoza is a seasoned Creative Strategist with over 7 years of experience driving digital marketing and growth initiatives for leading consumer brands. Possessing a unique blend of creative, analytical, and project management expertise, Mendoza excels at crafting impactful omnichannel campaigns that deliver measurable business impact.
Experience Summary
Current Role
As the Creative Strategist at Juvenon, Mendoza is responsible for spearheading the development and execution of innovative marketing strategies. In this role, she leverages her in-depth understanding of consumer behavior, market trends, and emerging digital channels to conceive and implement high-performing campaigns that drive brand awareness, customer acquisition, and revenue growth.
Career Progression
Prior to her current position, Mendoza held several progressive roles within the digital marketing industry. As the Associate Marketing Director and Senior Growth Manager at HUM Nutrition, she led the company's cross-functional marketing initiatives, achieving notable successes in optimizing acquisition and retention strategies. Earlier in her career, Mendoza served as the Head of Ad Operations and Partner Manager at RealEyes, where she played a pivotal role in scaling the company's advertising operations and client partnerships.
Mendoza's diverse background also includes experience as a Display & Paid Social Manager at leading agencies such as ForwardPMX and The Search Agency, where she honed her expertise in data-driven media planning, creative optimization, and performance analytics.
Academic Background
Mendoza holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from Cal Poly Pomona. During her time at the university, she also served as the President of the Market Research Club, demonstrating her passion for consumer insights and data-driven decision-making.
Areas of Expertise
- Omnichannel marketing strategy and campaign development
- Digital advertising and media optimization (paid social, display, programmatic)
- Customer acquisition and retention through data-driven tactics
- Cross-functional collaboration and project management
- Leveraging market research and consumer insights to inform marketing initiatives
- Performance analysis and reporting to measure and optimize campaign effectiveness
Professional Impact
Mendoza's innovative approach and data-driven mindset have consistently positioned her as a trusted strategic partner, earning her recognition for her contributions to client growth and industry thought leadership. In her previous roles, she spearheaded the implementation of advanced attribution models, which enabled her clients to better understand the impact of their marketing investments and make more informed decisions.
Conclusion
With her extensive expertise in digital marketing, brand strategy, and campaign execution, Kelly Mendoza is poised to continue driving transformative growth for Juvenon and its customers. Her versatile skillset, coupled with a passion for staying at the forefront of industry trends, make her a valuable asset in the ever-evolving digital landscape.
