Kelly Moran

VP Experience Research & Insights, and National Practice Lead

Professional Overview

Kelly Moran is an experienced user experience (UX) research leader with a strong track record of driving impactful insights and solutions for top-tier technology companies. In her current role as VP of Experience Research & Insights and National Practice Lead at geniant, she oversees a team of researchers focused on elevating the customer experience through evidence-based recommendations.

Experience Summary

Current Role

As VP of Experience Research & Insights and National Practice Lead at geniant, Kelly is responsible for leading a team of researchers in delivering high-impact UX insights and solutions for clients across a variety of industries. In this role, she sets the strategic direction for the research practice, mentors junior team members, and collaborates closely with cross-functional stakeholders to drive business value through user-centric design.

Career Progression

Prior to joining geniant, Kelly spent over a decade honing her UX research expertise at companies like Google and projekt202. As a Staff UX Researcher at Google Search, she conducted complex, multi-modal studies to uncover user behaviors and pain points, informing product roadmaps and design decisions. Earlier in her career, Kelly served as a Principal and Senior Experience Researcher at projekt202, where she led large-scale research initiatives for Fortune 500 clients, driving measurable improvements in customer satisfaction and engagement.

Academic Background

Kelly holds a Master's degree in Human Factors Engineering from the University of Wisconsin-Madison, where she specialized in user-centered design and Human-Computer Interaction (HCI). Her academic background provides a strong foundation for her data-driven approach to UX research and strategy.

Areas of Expertise

• User experience research and strategy

• Qualitative and quantitative research methodologies

• Customer journey mapping and persona development

• Usability testing and user feedback analysis

• Cross-functional collaboration and stakeholder management

• Research team leadership and mentorship

Professional Impact

Throughout her career, Kelly has led numerous high-profile research initiatives that have had a measurable impact on the success of her clients' products and services. At Google, she spearheaded a comprehensive study on the user experience of the Google Search platform, resulting in significant improvements to the search engine's functionality and user interface. As a Principal Researcher at projekt202, Kelly's research insights helped a major healthcare provider enhance its patient portal, leading to a 25% increase in user satisfaction.

Conclusion

With nearly 15 years of experience in UX research and insights, Kelly Moran is a respected leader in the industry. In her current role at geniant, she continues to drive transformative change for clients, leveraging her deep expertise and collaborative approach to elevate the customer experience. Kelly's passion for user-centric design and her ability to translate research into actionable business strategies make her a valuable asset to any organization.