Professional Summary

Professional Overview

Kelly Murnaghan is an accomplished marketing executive with over 15 years of experience driving growth and innovation in the consumer goods and outdoor industries. As the Chief Marketing Officer at Shady Rays Polarized Sunglasses, she is responsible for leading the company's global marketing strategy, overseeing brand development, digital transformation, and customer engagement initiatives.

Experience Summary

Current Role

As the Chief Marketing Officer at Shady Rays Polarized Sunglasses since May 2024, Kelly is spearheading the company's strategic marketing efforts to elevate the brand's visibility, expand its customer base, and drive sustainable growth. She has implemented data-driven marketing campaigns that have resulted in a 25% increase in online sales and a 30% growth in social media engagement.

Career Progression

Prior to her current role, Kelly served as the SVP of Global Marketing and Consumer Direct at Burton Snowboards, where she successfully led the brand's digital transformation and expanded its direct-to-consumer channels. She also held marketing leadership positions at Lagunitas Brewing Company and Vans, a VF Company, where she demonstrated her ability to drive brand awareness, product innovation, and consumer loyalty.

In addition to her corporate experience, Kelly has also served as an Adjunct Professor at Champlain College, sharing her expertise in marketing strategy and digital marketing with the next generation of marketing professionals.

Academic Background

Kelly holds a Bachelor of Arts degree in Marketing from the University of Vermont, where she graduated cum laude. She has also completed executive education programs in Digital Marketing and Leadership at Harvard Business School.

Areas of Expertise

• Strategic marketing and brand management

• Digital transformation and e-commerce optimization

• Consumer insights and market research

• Integrated marketing communications

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Kelly has a proven track record of driving business growth and delivering measurable results. At Burton Snowboards, she spearheaded the development of the brand's first-ever direct-to-consumer platform, which contributed to a 15% increase in online revenue. At Lagunitas Brewing Company, she led the company's successful entry into international markets, resulting in a 20% increase in global sales.

Conclusion

With her extensive marketing expertise, strong leadership skills, and a deep understanding of consumer trends, Kelly Murnaghan is poised to make a significant impact as the Chief Marketing Officer at Shady Rays Polarized Sunglasses. Her strategic vision, data-driven approach, and proven ability to drive innovation and growth make her a valuable asset to the organization.