Kelly Olmstead

Chief Marketing Officer

Professional Overview
Kelly Olmstead is an accomplished marketing executive with over 20 years of experience driving growth and brand transformation for leading global companies. As the Chief Marketing Officer at Allbirds, she is responsible for overseeing the company's integrated marketing strategy, digital and omnichannel customer experience, and brand development initiatives.

Experience Summary

Current Role
Kelly currently serves as the Chief Marketing Officer and Senior Vice President at Allbirds, a sustainable footwear and apparel brand. In this role, she is spearheading the brand's marketing efforts, including digital marketing, social media, content creation, and customer acquisition strategies. Under her leadership, Allbirds has strengthened its brand positioning and expanded its customer base through innovative marketing campaigns and enhanced customer engagement.

Career Progression
Prior to joining Allbirds, Kelly held various senior marketing roles at adidas, where she led the brand's marketing communications, activation, and brand strategy efforts. She served as the Vice President of Brand Activation, overseeing the company's global marketing initiatives and driving significant growth in key markets. Earlier in her career, Kelly was the Chief Marketing Officer at Hanna Andersson, where she revitalized the brand's marketing approach and implemented successful customer acquisition and retention programs.

Academic Background
Kelly holds a Bachelor of Arts degree in Marketing and Communications from the University of Oregon.

Areas of Expertise

• Integrated marketing strategy development

• Digital and omnichannel customer experience optimization

• Brand positioning and portfolio management

• Retail marketing and customer engagement

• Data-driven decision making and performance measurement

Professional Impact
Throughout her career, Kelly has demonstrated a consistent track record of driving measurable business impact through her marketing leadership. At adidas, she spearheaded the company's global marketing campaigns, which contributed to significant revenue growth and market share expansion. At Hanna Andersson, Kelly's strategic marketing initiatives resulted in a 25% increase in online sales and a 15% improvement in customer retention.

Conclusion
Kelly Olmstead is a seasoned marketing executive with a proven ability to transform brands, drive growth, and deliver exceptional customer experiences. In her current role as the Chief Marketing Officer at Allbirds, she is poised to elevate the brand's marketing efforts and capitalize on the growing demand for sustainable, innovative products.