Kelly Pokorny
National Director, Brand Marketing
Professional Overview
Kelly Pokorny is an accomplished marketing executive with over 15 years of experience driving brand strategy and digital transformation. As the National Director of Brand Marketing at the American Heart Association, she oversees the organization's integrated marketing efforts to elevate its brand and increase awareness of its mission-critical initiatives.
Experience Summary
Current Role
In her current role at the American Heart Association, Kelly is responsible for leading the organization's brand marketing strategy and execution across multiple channels. She directs a team of marketing professionals to develop and implement compelling campaigns that engage key stakeholders, including donors, volunteers, and the general public. Under her leadership, the organization has seen a significant increase in brand recognition and audience engagement, contributing to its overall impact and growth.
Career Progression
Prior to joining the American Heart Association, Kelly held various marketing leadership positions, including Digital Strategy Manager and Strategic Marketing Manager at Moffitt Cancer Center. In these roles, she spearheaded the organization's digital transformation, implementing innovative marketing tactics that drove increased patient acquisition and retention. Earlier in her career, Kelly served as the Manager of Marketing Communications at Laser Spine Institute and as a Brand Strategist and Project Manager at a business consulting firm.
Academic Background
Kelly holds a Bachelor of Science degree in Marketing from the University of Florida, where she graduated with honors.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaign planning and execution
- Digital marketing and social media optimization
- Stakeholder engagement and community outreach
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure at Moffitt Cancer Center, Kelly led the development and implementation of a comprehensive digital marketing strategy that resulted in a 25% increase in website traffic and a 20% improvement in lead conversion rates. She also played a pivotal role in the rebranding of Laser Spine Institute, which contributed to a 15% growth in patient referrals.
Conclusion
Kelly Pokorny is a seasoned marketing professional with a proven track record of driving brand awareness, digital transformation, and measurable business impact. In her current role at the American Heart Association, she is leveraging her expertise to further the organization's mission and strengthen its position as a leading voice in the healthcare and wellness sectors.
