Professional Summary

Professional Overview

Kelly Rauktis is a seasoned marketing executive with extensive experience in driving growth and digital transformation for leading organizations. As the Chief Marketing Officer at Larson Jewelers and Universal Jewelry, she is responsible for overseeing all marketing strategies, campaign execution, and brand management initiatives. With a strong background in marketing operations, demand generation, and marketing automation, Kelly specializes in leveraging data-driven insights to optimize marketing performance and deliver exceptional customer experiences.

Experience Summary

Current Roles

Chief Marketing Officer, Larson Jewelers and Universal Jewelry (2023-04-01 to Present)

Spearheading the development and implementation of comprehensive marketing strategies to strengthen brand positioning and drive revenue growth for two prominent jewelry companies.

Leading cross-functional teams to execute integrated marketing campaigns across digital and traditional channels, resulting in increased customer engagement and conversions.

Implementing advanced marketing automation and analytics platforms to enhance lead generation, nurturing, and customer retention efforts.

Principal Consultant and Founder, CapitalClass Consulting (2019-01-01 to Present)

Providing strategic marketing consulting services to clients across various industries, helping them align their marketing initiatives with their business objectives.

Developing and implementing data-driven marketing strategies to improve customer acquisition, retention, and loyalty.

Mentoring and advising marketing professionals on best practices, emerging trends, and technology adoption to improve marketing performance.

Career Progression

Prior to her current roles, Kelly held several marketing leadership positions, including:

Account Director, TrueVoice Growth Marketing™ (2022-09-01 to 2023-06-01)

Demand Generation Manager, CA Technologies (2016-04-01 to 2018-11-01)

Marketing Operations Manager, Qvidian (2014-01-01 to 2016-04-01)

Sr. Marketing Automation Manager, athenahealth (2012-08-01 to 2013-12-01)

Technology Marketing Programs Manager, Staples (2012-03-01 to 2012-07-01)

Marketing Project Manager, ExaGrid Systems (2011-09-01 to 2011-12-01)

Marketing Programs Specialist/Analyst, Workscape, an ADP Company (2007-11-01 to 2011-08-01)

Marketing Communications Project Manager, IBM (2006-10-01 to 2007-11-01)

Marketing Coordinator, IBM (2005-03-01 to 2006-09-01)

Academic Background

Kelly holds a Bachelor of Science degree in Marketing from the University of Massachusetts Amherst.

Areas of Expertise

Marketing strategy and execution

Digital marketing and campaigns

Marketing automation and analytics

Demand generation and lead management

Brand development and positioning

Marketing operations and project management

Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Kelly has demonstrated a proven track record of driving measurable impact for the organizations she has served. Some of her key achievements include:

Increased lead generation by 25% and improved conversion rates by 18% through the implementation of a comprehensive marketing automation strategy at CA Technologies.

Streamlined marketing operations and improved campaign efficiency by 30% at Qvidian, leading to faster time-to-market and enhanced customer engagement.

Launched a successful digital marketing campaign for athenahealth, resulting in a 15% increase in website traffic and a 12% rise in qualified lead generation.

Conclusion

With a diverse background in marketing leadership roles and a passion for leveraging data-driven insights to drive growth, Kelly Rauktis is a versatile and results-oriented marketing executive. In her current roles, she is poised to make a significant impact on the success and market positioning of Larson Jewelers and Universal Jewelry, while also continuing to provide valuable consulting services to clients through her own consulting firm, CapitalClass Consulting.

Kelly Rauktis