Professional Summary

Professional Overview

Kelly Ricci is an accomplished marketing communications and brand strategy leader, currently serving as the Head of PR, Brand Marketing Communications, Partnerships, and Events at Banana Republic in New York. With over a decade of experience in the fashion, lifestyle, and entertainment industries, she is known for her expertise in driving impactful brand narratives, forging strategic partnerships, and delivering exceptional event experiences.

Experience Summary

Current Role

As the Head of PR, Brand Marketing Communications, Partnerships, and Events at Banana Republic, Kelly is responsible for developing and executing the brand's integrated marketing communications strategy. She leads a team of professionals to elevate Banana Republic's brand visibility, strengthen its positioning, and foster meaningful connections with target audiences. Kelly's strategic approach has resulted in increased brand awareness, enhanced customer engagement, and the successful launch of innovative marketing campaigns.

Career Progression

Prior to her current role, Kelly held several leadership positions within the communications and public relations industry. She served as the Vice President of Communications at Endeavor, where she spearheaded high-profile initiatives and managed the corporate communications function. Before that, she held Vice President roles at Citizen Relations and Interpublic Group (IPG), where she led integrated media strategies and brand reputation management for a diverse portfolio of clients.

Kelly's career began at Karla Otto, where she served as a Director, and later at Hunt & Gather, Inc. and Cynthia Rowley, where she held the roles of Director and Communications Director, respectively. She has also worked as a Senior Director at HL Group and a Public Relations Manager at Catherine Malandrino, further honing her expertise in the fashion and lifestyle sectors.

Academic Background

Kelly holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles (UCLA), where she graduated with distinction.

Areas of Expertise

• Integrated marketing communications strategy

• Brand positioning and narrative development

• Media relations and public relations management

• Strategic partnership and event planning

• Fashion and lifestyle industry experience

• Team leadership and client relationship management

Professional Impact

Throughout her career, Kelly has played a pivotal role in driving strategic communications initiatives that have elevated brand visibility, enhanced customer engagement, and delivered measurable results. Her work has been recognized for its creativity, effectiveness, and alignment with client objectives.

Conclusion

With her extensive experience, industry expertise, and proven track record of success, Kelly Ricci is positioned as a dynamic and influential leader in the field of marketing communications. She is committed to continually evolving her skills and knowledge to deliver innovative solutions that drive meaningful impact for the brands and organizations she serves.