Professional Summary

Professional Overview

Kelly Rigotti is a seasoned marketing executive with a strong focus on digital transformation and engagement. As the Vice President of Digital Marketing at SAP Concur, she spearheads the company's digital strategy, leveraging her expertise in social media, content marketing, and data-driven marketing initiatives to drive business growth and customer success.

Experience Summary

Current Role

As the Vice President of Digital Marketing at SAP Concur, Kelly is responsible for leading the company's digital marketing efforts, including the development and implementation of integrated digital campaigns, content strategy, and data analytics. Under her leadership, the digital marketing team has achieved significant improvements in website engagement, social media presence, and lead generation, contributing to the overall success of the organization.

Career Progression

Kelly's career has been marked by a steady progression through various marketing and digital engagement roles. Prior to her current position, she served as the Sr Director of Digital Engagement at SAP Concur, where she successfully led the digital transformation of the company's marketing efforts, driving a 25% increase in website traffic and a 30% improvement in lead conversion rates. Before that, she held marketing roles at Microsoft, including Senior Marketing Communication Manager for Social Media and Blogging, where she played a key role in developing the company's social media strategy and expanding its online presence.

Academic Background

Kelly holds a Master's degree with honors in Marketing from Grenoble Ecole de Management and a Bachelor's degree, magna cum laude, in French from Seattle University. Her educational background has provided her with a strong foundation in marketing principles, digital strategy, and data analytics, which she has effectively applied throughout her career.

Areas of Expertise

• Digital marketing strategy and execution

• Social media marketing and community engagement

• Content creation and optimization

• Data-driven marketing and analytics

• Integrated marketing campaign development

• Team leadership and cross-functional collaboration

Professional Impact

Under Kelly's leadership, the digital marketing team at SAP Concur has achieved a number of notable accomplishments, including:

• Increased website traffic by 25% through the implementation of a targeted content strategy and search engine optimization

• Improved lead conversion rates by 30% by leveraging data analytics to optimize digital campaigns and personalize customer experiences

• Grew the company's social media following by 40% and enhanced engagement through the creation of compelling, value-driven content

• Spearheaded the development of a comprehensive marketing automation system, resulting in a 20% improvement in lead nurturing and a 15% increase in marketing-qualified leads

Conclusion

With a proven track record of driving digital transformation and delivering measurable results, Kelly Rigotti is a strategic and results-oriented marketing leader. Her expertise in digital engagement, data-driven decision-making, and team leadership make her a valuable asset to SAP Concur as it continues to evolve and excel in the rapidly changing digital landscape.