Professional Summary
Professional Overview
Kelly Schnur is a highly versatile Creative Consultant with extensive expertise in Marketing, Product Design, Merchandising, Sales, and Ecommerce. With a strong background in the apparel industry, she has honed her skills in driving innovative product development, optimizing go-to-market strategies, and delivering exceptional customer experiences.
Current Role
As the Creative Consultant - Director of Marketing, Product Design, Merchandising, Sales, and Ecommerce at Dyenomite Apparel, Kelly is responsible for leading cross-functional initiatives that align with the company's strategic objectives. She works closely with the executive team to conceptualize and execute impactful marketing campaigns, develop cutting-edge product lines, optimize merchandising and sales operations, and enhance the brand's online presence.
Career Progression
Prior to her current role, Kelly held various design and leadership positions at renowned apparel brands, including Freshly Picked, Inc. and Abercrombie & Fitch. As the Director of Product Design, Development and Merchandising at Freshly Picked, she spearheaded the creation of innovative product lines that drove significant revenue growth and market share expansion. During her tenure at Abercrombie & Fitch, she rose through the ranks, taking on roles of increasing responsibility in the Design and Product Development functions, where she demonstrated her ability to translate market trends into successful product collections.
Academic Background
Kelly holds a Bachelor of Science of Design with a double major in Fashion Design and Product Development from the University of Cincinnati. Her academic achievements and specialized training have provided her with a strong foundation in the principles of design, product development, and consumer insights.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Innovative product design and development
- Effective merchandising and sales management
- Ecommerce optimization and digital transformation
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Kelly has consistently delivered measurable impact for the organizations she has served. At Freshly Picked, she spearheaded the development of a new product line that resulted in a 25% increase in annual revenue. At Abercrombie & Fitch, she played a pivotal role in the design and launch of several successful collections that resonated with the target audience and contributed to the brand's market dominance.
Conclusion
With her dynamic blend of creative vision, strategic thinking, and operational expertise, Kelly Schnur is poised to continue driving transformative change and delivering exceptional results in her role as a Creative Consultant at Dyenomite Apparel. Her proven track record of success and unwavering commitment to excellence make her a valuable asset to any organization seeking to elevate its brand, optimize its operations, and capitalize on emerging market opportunities.
