Kelly Sutherland

Professional Summary

Professional Overview
Kelly Sutherland is an accomplished brand and marketing executive with over a decade of experience in the fashion and retail industry. She currently serves as the Director of Brand at Rebag, where she oversees the company's overall brand strategy and execution. Sutherland is known for her expertise in brand management, marketing campaign development, and driving customer engagement and loyalty.

Experience Summary

Current Role
As the Director of Brand at Rebag, Sutherland is responsible for leading the company's brand strategy, positioning, and marketing initiatives. She collaborates closely with cross-functional teams to develop and implement integrated marketing campaigns that enhance Rebag's brand visibility, drive customer acquisition, and foster long-term brand loyalty. Under her leadership, Rebag has experienced significant growth and strengthened its position as a leading luxury resale platform.

Career Progression
Prior to her current role, Sutherland held various marketing and brand management positions at prominent fashion and retail brands. She served as the Senior Brand Marketing Manager at Rebag, where she spearheaded the development and execution of the company's brand strategy. Before that, she held roles at Vince, including Senior Marketing Coordinator and Marketing Manager, where she contributed to the brand's successful expansion and growth. Sutherland's early career experience includes positions as an Executive Assistant at The Donna Karan Company and HELMUT LANG, where she gained valuable insights into the inner workings of the fashion industry.

Academic Background
Sutherland holds a Bachelor of Arts (BA) in Economics from Trinity College-Hartford and a Bachelor of Arts (BA) in French Studies from the Trinity College Paris Campus. She is a graduate of Manhasset High School.

Areas of Expertise

• Brand strategy and management

• Integrated marketing campaign development

• Digital and social media marketing

• Customer engagement and loyalty programs

• Retail and luxury brand experience

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Rebag, Sutherland has played a crucial role in strengthening the brand's positioning and driving its growth. She has successfully launched several innovative marketing campaigns that have enhanced Rebag's brand awareness and engagement, contributing to the company's expansion into new markets and the acquisition of a growing customer base. Sutherland's strategic vision and data-driven approach have consistently delivered measurable results, solidifying Rebag's reputation as a leader in the luxury resale industry.

Conclusion
With her comprehensive expertise in brand management, marketing, and the fashion/retail industry, Kelly Sutherland is a valuable asset to the Rebag team. Her proven track record of driving brand growth and customer engagement, coupled with her strong leadership skills, make her a respected and influential professional in the industry.