Kelly Thacker

Executive Leader in Product Marketing, PLG, and Community

Professional Overview
Kelly Thacker is an accomplished executive leader with extensive expertise in product marketing, product-led growth (PLG), and community building. She currently serves as an Executive Leader at Klaviyo, where she drives strategic initiatives and oversees cross-functional teams to deliver exceptional customer experiences and drive business growth.

Experience Summary

Current Role
As the Executive Leader in Product Marketing, PLG, and Community at Klaviyo, Kelly is responsible for leading the company's go-to-market strategy, product positioning, and community engagement efforts. She collaborates closely with product, engineering, and customer success teams to ensure seamless integration of Klaviyo's offerings with the evolving needs of its diverse client base. Under her leadership, Klaviyo has strengthened its market presence, expanded its user community, and achieved significant revenue growth.

Career Progression
Prior to her current role, Kelly held several senior leadership positions at Salesforce, including Chief Marketing Officer (CMO) for the Commerce Cloud and CMO for the Customer Success business unit. In these roles, she led cross-functional teams to drive product adoption, enhance customer experiences, and deliver measurable business impact. Kelly's earlier career included product marketing roles at TIBCO Software and Evri, where she demonstrated her ability to translate complex technical solutions into compelling value propositions for customers.

Academic Background
Kelly holds a Bachelor of Science in Computer Science from the University of California, Berkeley, where she graduated with honors. Her technical background and strong analytical skills have enabled her to bridge the gap between product development and customer-facing functions throughout her career.

Areas of Expertise

• Product marketing strategy and execution

• Customer-centric product development and GTM planning

• Driving product-led growth and community engagement

• Cross-functional leadership and team management

• Data-driven decision making and performance optimization

Professional Impact
During her tenure as CMO at Salesforce, Kelly spearheaded the company's global marketing efforts for the Commerce Cloud, leading to a 28% increase in customer acquisition and a 35% improvement in customer retention. She also played a pivotal role in the successful integration of Salesforce's Customer Success business unit, resulting in a 22% year-over-year revenue growth.

Conclusion
With her exceptional track record of driving business growth, fostering customer advocacy, and leading high-performing teams, Kelly Thacker is a strategic and visionary executive poised to make a significant impact in her current role at Klaviyo. Her blend of technical expertise, marketing acumen, and customer-centric approach positions her as a valuable asset in the evolving landscape of product marketing, PLG, and community-driven business success.