Professional Overview
Kelly Thayer is a seasoned sales executive with over 8 years of experience driving growth and revenue for leading consumer brands. As the Sr. Director of Sales at Ursa Major Skincare, she is responsible for developing and executing strategic sales initiatives to expand the company's market presence and customer base.
Experience Summary
Current Role
In her current role as Sr. Director of Sales at Ursa Major Skincare, Kelly oversees all sales operations, channel partnerships, and go-to-market strategies. She has played a key part in doubling the company's revenue over the past 3 years through the successful launch of new products and expansion into new retail channels. Kelly's industry expertise and strong customer relationships have been instrumental in solidifying Ursa Major's position as a leading natural skincare brand.
Career Progression
Prior to her current role, Kelly served as the Director of Sales and Partnerships at Ursa Major, where she built and managed a high-performing sales team. She also held sales and business development positions at Catalant Technologies and Select Design, gaining valuable experience in account management, channel strategy, and new market penetration. Additionally, Kelly has demonstrated strong leadership skills through her prior roles as a Community Manager and City Lead at WeWork.
Academic Background
Kelly earned a Bachelor of Arts degree from Boston College, where she was a member of the Ski Team. Her academic background has provided her with a well-rounded understanding of business operations, marketing, and strategic planning.
Areas of Expertise
- Sales strategy and execution
- Channel and partnership development
- Customer relationship management
- Team leadership and coaching
- Go-to-market strategy and new product launches
Professional Impact
At Ursa Major Skincare, Kelly has spearheaded several successful initiatives, including the launch of the brand's best-selling facial cleansers and the expansion into prominent retail channels such as Sephora and Nordstrom. Her ability to forge strong relationships with key industry partners and effectively communicate the brand's unique value proposition has been instrumental in driving Ursa Major's continued growth and market leadership.
Conclusion
With her extensive sales expertise, strong industry knowledge, and proven track record of success, Kelly Thayer is a valuable asset to Ursa Major Skincare. In her current role as Sr. Director of Sales, she is poised to continue driving the company's sales and market share growth, while further solidifying its position as a premier natural skincare brand.
