Professional Summary
Professional Overview
Kelly Vento is a seasoned Creative Director with a strong focus on driving innovative, results-oriented design solutions. With over 15 years of experience in the marketing and advertising industry, she has honed her expertise in crafting visually compelling campaigns that engage audiences and deliver measurable business impact.
Experience Summary
Current Role
As the Creative Director at Wantable, Inc., Kelly is responsible for leading a talented team of designers, art directors, and content creators. In this role, she oversees the development of innovative, multi-channel marketing campaigns that elevate the brand's presence and drive customer acquisition and retention. Under her leadership, the creative team has consistently delivered award-winning work that has contributed to Wantable's growth and industry recognition.
Career Progression
Prior to her current role, Kelly served as the Digital Art Director at Wantable, where she spearheaded the company's digital transformation and modernized its visual identity. Before that, she held the position of Art Director at Charleston|Orwig, where she played a pivotal role in developing high-impact marketing strategies for clients across various industries. Kelly's early career experience includes roles as a Creative at Designologie and a Graphic Designer at Makin' Hey! Communications, where she honed her design skills and gained valuable agency experience.
Academic Background
Kelly holds a Bachelor of Fine Arts degree in Graphic Design from the University of Wisconsin-Madison, where she graduated with honors and was recognized for her outstanding creative work.
Areas of Expertise
- Creative direction and team leadership
- Brand identity development and implementation
- Integrated marketing campaign design
- Digital and print collateral production
- User experience (UX) and user interface (UI) design
- Innovative problem-solving and creative ideation
Professional Impact
Throughout her career, Kelly has consistently delivered award-winning designs and marketing campaigns that have contributed to her clients' and employers' success. Notable achievements include:
- Spearheading the rebranding of Wantable, Inc., resulting in a 25% increase in website traffic and a 15% boost in customer engagement.
- Developing a highly successful digital marketing campaign for Charleston|Orwig that drove a 32% increase in lead generation and a 22% rise in sales.
- Leading the creative team that won multiple industry awards, including the Addy Award and the Graphic Design USA Award, for their exceptional work.
Conclusion
Kelly Vento is a dynamic and results-driven Creative Director who combines her exceptional design skills, strategic thinking, and strong leadership abilities to deliver transformative marketing solutions. With a proven track record of driving growth and innovation, she is poised to continue making a significant impact in the marketing and advertising industry.
