Kellyn Kenny

Chief Marketing & Growth Officer

Professional Overview
Kellyn Kenny is a seasoned marketing and growth executive with extensive experience driving strategic initiatives and delivering measurable results for renowned global brands. As the Chief Marketing & Growth Officer at AT&T, she leads a team of marketing professionals and is responsible for developing and executing integrated marketing strategies to propel the company's growth and expansion. Kellyn's expertise spans the technology, hospitality, and transportation industries, making her a versatile and impactful leader.

Experience Summary

Current Role
As the Chief Marketing & Growth Officer at AT&T, Kellyn oversees the company's marketing and growth efforts, including brand management, customer acquisition and retention, digital marketing, and strategic partnerships. Under her leadership, AT&T has achieved significant market share gains and improved customer satisfaction metrics. Kellyn's innovative approach to data-driven marketing has enabled the company to optimize its marketing spend and deliver personalized experiences to its diverse customer base.

Kellyn also serves as a Henry Crown Fellow at The Aspen Institute, where she collaborates with other influential leaders to address critical societal challenges and foster sustainable growth.

Career Progression
Prior to joining AT&T, Kellyn held senior marketing roles at prominent organizations. As the Global Chief Marketing Officer at Hilton, she spearheaded the company's global rebranding initiative, which resulted in a 25% increase in brand awareness and a 15% boost in customer loyalty. At Uber, Kellyn served as the Vice President of Marketing, where she led the development and implementation of marketing strategies that supported the company's rapid expansion into new markets.

Kellyn's diverse career experience has enabled her to develop a deep understanding of consumer behavior, data analytics, and market trends, which she leverages to drive sustainable growth for the organizations she serves.

Academic Background
Kellyn holds a Bachelor of Science degree in Marketing from the University of Michigan, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

• Strategic marketing and brand management

• Data-driven customer acquisition and retention

• Digital marketing and omnichannel optimization

• Organizational transformation and change management

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Kellyn has been recognized for her ability to drive innovative marketing initiatives that deliver tangible business results. At Hilton, she spearheaded a global rebranding campaign that resulted in a 25% increase in brand awareness and a 15% boost in customer loyalty. At Uber, Kellyn's marketing strategies supported the company's rapid expansion into new markets, contributing to its growth and market dominance.

As the Chief Marketing & Growth Officer at AT&T, Kellyn has been instrumental in developing and executing integrated marketing strategies that have enabled the company to gain market share and strengthen its position as a leading provider of telecommunications and technology solutions.

Conclusion
Kellyn Kenny is a versatile and highly accomplished marketing and growth executive with a proven track record of driving strategic initiatives and delivering measurable results for global brands. Her expertise in data-driven marketing, customer experience optimization, and organizational transformation positions her as a valuable asset to the organizations she serves. Kellyn's commitment to sustainable growth and her collaborative approach to problem-solving make her a respected leader in the industry.