Kelsey Aschenbeck
Senior UX Researcher, Seattle, WA
Professional Overview
Kelsey Aschenbeck is a seasoned UX professional with a strong background in user research, design, and data-driven decision making. As a Senior UX Researcher at Brooks Running, she leverages her expertise to deeply understand customer needs, inform product strategy, and drive impactful design solutions.
Current Role
As the Senior UX Researcher at Brooks Running, Kelsey is responsible for leading the user research function and collaborating cross-functionally to uncover customer insights that inform the brand's product development and experience design. She utilizes a range of qualitative and quantitative methods to gather user feedback, identify pain points, and translate findings into actionable recommendations. Kelsey's work has been instrumental in enhancing the customer experience and driving the successful launch of several new product lines.
Career Progression
Prior to her current role, Kelsey gained valuable experience as a UX Designer at Brooks Running, where she worked closely with the research team to translate user insights into intuitive, user-centric designs. Before that, she held positions as a UX Researcher at Punchcut and a UX Designer and Researcher at September Works, honing her skills in both research and design.
Academic Background
Kelsey holds a Master of Design in Interaction Design from the University of Washington, where she also served as a Graduate Teaching Assistant and Design Researcher. She completed her undergraduate studies at Texas A&M University, earning a Bachelor's Degree in Environmental Design/Architecture.
Areas of Expertise
- User research methodologies, including interviews, usability testing, and ethnographic studies
- Interaction design and information architecture
- Data analysis and visualization
- Collaborative problem-solving and cross-functional team leadership
- Effective stakeholder communication and presentation skills
Professional Impact
Throughout her career, Kelsey has been recognized for her ability to drive impactful design solutions and her contributions to the field of UX. At Brooks Running, she has spearheaded research initiatives that have led to the development of innovative product features and enhanced the overall customer experience. Kelsey's research-driven approach and strong design acumen have positioned her as a valuable asset to the organization.
Conclusion
With a diverse background in user research, design, and data-driven decision making, Kelsey Aschenbeck continues to excel in her role as a Senior UX Researcher at Brooks Running. Her deep understanding of customer needs, coupled with her ability to translate insights into actionable design solutions, make her a valuable contributor to the industry.
