Kelsey Garlock
Owner & CEO
Charlotte, North Carolina, United States
Professional Overview
Kelsey Garlock is a seasoned entrepreneur and business leader with a proven track record of success in the consumer goods and retail industries. As the Owner and CEO of Movemama Apparel and the Founder of Loyal Goods, she brings a unique blend of strategic vision, operational expertise, and a deep understanding of customer needs.
Experience Summary
Current Role
As the Owner and CEO of Movemama Apparel since 2018, Kelsey is responsible for driving the overall business strategy, brand development, and day-to-day operations of the successful activewear and lifestyle apparel company. Under her leadership, Movemama has expanded its product line, strengthened its online presence, and established a loyal customer base.
In 2022, Kelsey founded Loyal Goods, a new venture focused on designing and manufacturing high-quality, sustainable consumer products. In this role, she is leveraging her expertise in product development, supply chain management, and go-to-market strategies to build a socially responsible and environmentally conscious brand.
Career Progression
Prior to her entrepreneurial pursuits, Kelsey held key account management roles at Munchkin and BRICA, Inc. (acquired by Munchkin), where she honed her skills in customer relationship management, sales strategy, and project implementation. Her ability to drive growth and exceed targets in these positions paved the way for her successful transition into business ownership.
In 2014, Kelsey founded Checkout Sales & Consulting, a boutique sales and marketing agency that provided strategic support to emerging consumer brands. During her tenure, she helped numerous clients achieve their growth objectives and successfully navigate the complex retail landscape.
Academic Background
Kelsey holds a Bachelor of Science degree in Business Administration from the University of North Carolina at Charlotte, where she graduated with honors.
Areas of Expertise
- Apparel and consumer product design and development
- Omnichannel sales and marketing strategy
- Supply chain optimization and logistics management
- Brand building and positioning
- Data-driven decision making and performance analysis
- Collaborative leadership and team management
Professional Impact
Under Kelsey's leadership, Movemama Apparel has consistently outperformed industry benchmarks, achieving double-digit revenue growth and expanding its distribution to wholesale and e-commerce channels. Her ability to identify emerging trends and translate them into successful product lines has earned the company a loyal following among health-conscious consumers.
As the Founder of Loyal Goods, Kelsey is committed to developing innovative, sustainable consumer products that align with the evolving preferences of eco-conscious shoppers. Through strategic partnerships and a focus on ethical manufacturing practices, she is poised to make a meaningful impact in the growing conscious consumer market.
Conclusion
Kelsey Garlock's entrepreneurial spirit, industry expertise, and customer-centric approach have positioned her as a dynamic leader in the consumer goods and retail sectors. With a proven track record of driving growth and innovation, she is well-equipped to continue expanding her business ventures and solidifying her reputation as a forward-thinking and socially responsible entrepreneur.
